Comments on: A must-read post for all marketers and public relations practitioners http://propr.ca/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/ Exploring social media and public relations Mon, 30 Jan 2012 23:01:47 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Why Blogging Matters to me « Chris Thilk http://propr.ca/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/comment-page-1/#comment-607690 Why Blogging Matters to me « Chris Thilk Fri, 17 Apr 2009 17:16:35 +0000 http://www.propr.ca/index.php/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/#comment-607690 [...] and thoughts they pull from the experience of blogging. That’s been reposted by David Armano, Joe Thornley and Will Waugh. Allow me to add my own [...] [...] and thoughts they pull from the experience of blogging. That’s been reposted by David Armano, Joe Thornley and Will Waugh. Allow me to add my own [...]

]]> By: Joseph Thornley http://propr.ca/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/comment-page-1/#comment-6366 Joseph Thornley Fri, 27 Oct 2006 01:22:45 +0000 http://www.propr.ca/index.php/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/#comment-6366 Hi Dan, I think that some of the bloggers you talk about who are/will be listed by Bacon's are/will in fact be public relations professionals. They will speak in their own voice and - with complete disclosure and transparency - will talk openly about some of their clients. of course to do this, they will accept only clients about whom they are passionate and genuinely committed to. I'm not sure yet where this will lead. But I think it will be good for communications and strip away much of the cynicism that we confront today. Thanks for your great post. It is inspiring. Hi Dan,
I think that some of the bloggers you talk about who are/will be listed by Bacon’s are/will in fact be public relations professionals. They will speak in their own voice and – with complete disclosure and transparency – will talk openly about some of their clients. of course to do this, they will accept only clients about whom they are passionate and genuinely committed to. I’m not sure yet where this will lead. But I think it will be good for communications and strip away much of the cynicism that we confront today.
Thanks for your great post. It is inspiring.

]]> By: Dan Greenfield http://propr.ca/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/comment-page-1/#comment-6346 Dan Greenfield Thu, 26 Oct 2006 18:58:16 +0000 http://www.propr.ca/index.php/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/#comment-6346 Thanks for the call out. You eloquently describe the "conversations" we have with reporters. And yes blogging is more up close and personal. Ironically, as PR professionals adopt the ways of bloggers, bloggers are starting to act more and more like reporters. Bacon's, the venerable media guide, now lists key bloggers, and bloggers are seeking and getting exclusives that were once in the domain of reporters. How these changes will impact communications in the age of blogging is still an open question. Thanks for the call out. You eloquently describe the “conversations” we have with reporters. And yes blogging is more up close and personal. Ironically, as PR professionals adopt the ways of bloggers, bloggers are starting to act more and more like reporters. Bacon’s, the venerable media guide, now lists key bloggers, and bloggers are seeking and getting exclusives that were once in the domain of reporters. How these changes will impact communications in the age of blogging is still an open question.

]]> By: Joseph Thornley http://propr.ca/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/comment-page-1/#comment-6212 Joseph Thornley Wed, 25 Oct 2006 01:42:52 +0000 http://www.propr.ca/index.php/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/#comment-6212 Hi Paul, You raise a good question. I think that we will need new metrics that go beyond the simple MRP and impressions methodology to measure the actual ebb and flow of conversation over time. Hi Paul,
You raise a good question. I think that we will need new metrics that go beyond the simple MRP and impressions methodology to measure the actual ebb and flow of conversation over time.

]]> By: Paul Zanettos http://propr.ca/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/comment-page-1/#comment-6210 Paul Zanettos Wed, 25 Oct 2006 01:22:30 +0000 http://www.propr.ca/index.php/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/#comment-6210 Wow, Joe. Some powerful stuff. I'm a recent social media convert and I have to say that you hit the nail right on the head. I do, however, have one lingering question: is it possible to measure the success of a campaign when, as you put it, "the community owns as much ink as you do"? Wow, Joe. Some powerful stuff. I’m a recent social media convert and I have to say that you hit the nail right on the head. I do, however, have one lingering question: is it possible to measure the success of a campaign when, as you put it, “the community owns as much ink as you do”?

]]> By: Joseph Thornley http://propr.ca/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/comment-page-1/#comment-6176 Joseph Thornley Tue, 24 Oct 2006 13:42:23 +0000 http://www.propr.ca/index.php/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/#comment-6176 Hi Bob, Like many others, I observed with dismay Edelman's missteps with Wal-Mart. These were big mistakes. But they were caught by the blogosphere and they have sparked a healthy discussion about the correct and appropriate standard of transparency and disclosure. I think this points the way toward the future. When you communicate in a medium in which the community owns as much ink as you do, the community can weigh in and establish standards. Edelman / Wal-Mart is a cautionary tale that will be remembered and referenced by social media communicators for some time to come. Hi Bob,
Like many others, I observed with dismay Edelman’s missteps with Wal-Mart. These were big mistakes. But they were caught by the blogosphere and they have sparked a healthy discussion about the correct and appropriate standard of transparency and disclosure.

I think this points the way toward the future. When you communicate in a medium in which the community owns as much ink as you do, the community can weigh in and establish standards.

Edelman / Wal-Mart is a cautionary tale that will be remembered and referenced by social media communicators for some time to come.

]]> By: Scotty Mac http://propr.ca/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/comment-page-1/#comment-6174 Scotty Mac Tue, 24 Oct 2006 13:04:31 +0000 http://www.propr.ca/index.php/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/#comment-6174 Wow, strong post. You certainly did take Eric Kintz's take on socieal media one step farther. Since I started reading some of these social media blogs (PR Works, Blogging Me Blogging You, Student PR), I've certainly developed a new appreciation for the potential that this medium has in the PR world. You just took it to a whole new level. This whole concept of social media making PR more genuine and sincere. I can't say I ever thought of it that way. Hopefully, this prediction will come to light. It's rather refreshing for a soon to be PR student who receives a great deal of cynicism from friends and family when they hear about his chosen career path. Wow, strong post.

You certainly did take Eric Kintz’s take on socieal media one step farther.

Since I started reading some of these social media blogs (PR Works, Blogging Me Blogging You, Student PR), I’ve certainly developed a new appreciation for the potential that this medium has in the PR world.

You just took it to a whole new level. This whole concept of social media making PR more genuine and sincere. I can’t say I ever thought of it that way. Hopefully, this prediction will come to light.
It’s rather refreshing for a soon to be PR student who receives a great deal of cynicism from friends and family when they hear about his chosen career path.

]]> By: Bob LeDrew http://propr.ca/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/comment-page-1/#comment-6171 Bob LeDrew Tue, 24 Oct 2006 12:27:55 +0000 http://www.propr.ca/index.php/2006/a-must-read-post-for-all-marketers-and-public-relations-practitioners/#comment-6171 Joe, a message full of hope. But a question for you (specifically in the wake of Edelmartgate): Do we, as you write, let "the new era of social media ... expose any mercenaries who persist?" Or do we look to organizations like WOMMA as enforcers? PR has traditionally not done well with regulation. We're not a profession, likely never will be, and probably shouldn't be. But my concern is that repeated incidents like Edelmartgate are going to have a cumulative and a considerable effect on the "potential" you want us all to embrace. If we squander it all, there won't be any potential left to give a big warm hug to. Joe, a message full of hope. But a question for you (specifically in the wake of Edelmartgate): Do we, as you write, let “the new era of social media … expose any mercenaries who persist?” Or do we look to organizations like WOMMA as enforcers?

PR has traditionally not done well with regulation. We’re not a profession, likely never will be, and probably shouldn’t be. But my concern is that repeated incidents like Edelmartgate are going to have a cumulative and a considerable effect on the “potential” you want us all to embrace. If we squander it all, there won’t be any potential left to give a big warm hug to.

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