When PR types boast that social media belongs to PR because we understand conversation better than advertising, ask why it was an advertising agency that did this first.
Thanks to Shel Holtz for pointing to this.
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Joseph Thornley is CEO of Thornley Fallis. Thornley Fallis helps companies and organizations build relationships with customers, clients and stakeholders by integrating social media with public relations, creative design and word of mouth communications.
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August 1st, 2006 » 7:34 pm
the only problem is that subway asked for a five minute video and were subjected to a 9 minute eighties-style series of high fives, cliches and macho posturing (even from the girls). yes it’s an interesting idea but i think it’s still very web 1.0…
Ed
August 1st, 2006 » 7:43 pm
Well, of course, both of our firms would have done a better job of the video. That goes without saying…
August 4th, 2006 » 9:23 am
OK, so this guy “Gets It”!!!
http://www.youtube.com/watch?v=lkFitDdRzVU
mmm,hmmm tasty!
August 4th, 2006 » 2:00 pm
I’m glad it was ad agency. I’d be shamed if a PR firm chose to use a social media tool to have a conversation with themselves about themselves.
Doesn’t this strike anyone as the same sort of ad agency mess that created the Juicy Fruit blog or the Captain Morgan character blog?
Corporate videos are fine. Pitches are fine. But just because you can put them out using social media tools doesn’t mean you should.
They could’ve used video in a much more engaging and useful way that actually would have accomplished something for their prospective client.
August 4th, 2006 » 3:30 pm
Dave,
And all of the comments in the last few days have left no doubt that advertising people love to eat their own!
August 5th, 2006 » 4:51 am
My respect for agency.com trying to do something different. The only problem was that the “content” was not creative enough to win the sympathy of the viral audiences. Hard-sell and self-praise may still work in TV ads, but in virals it is seen as spam. Hence so much mockery from general public.
August 5th, 2006 » 7:35 am
xgeronimo,
I agree with your comment. Totally. Top marks to agency.com to put themselves out front this way. And to whoever comes next, a word of advice: Do it better!