• http://bloggingmebloggingyou.wordpress.com Ed Lee

    the only problem is that subway asked for a five minute video and were subjected to a 9 minute eighties-style series of high fives, cliches and macho posturing (even from the girls). yes it’s an interesting idea but i think it’s still very web 1.0…

    Ed

  • http://www.propr.ca Joseph Thornley

    Well, of course, both of our firms would have done a better job of the video. That goes without saying…

  • crashbanger13

    OK, so this guy “Gets It”!!!

    http://www.youtube.com/watch?v=lkFitDdRzVU

    mmm,hmmm tasty!

  • http://www.prworks.ca David Jones

    I’m glad it was ad agency. I’d be shamed if a PR firm chose to use a social media tool to have a conversation with themselves about themselves.

    Doesn’t this strike anyone as the same sort of ad agency mess that created the Juicy Fruit blog or the Captain Morgan character blog?

    Corporate videos are fine. Pitches are fine. But just because you can put them out using social media tools doesn’t mean you should.

    They could’ve used video in a much more engaging and useful way that actually would have accomplished something for their prospective client.

  • http://www.propr.ca Joseph Thornley

    Dave,
    And all of the comments in the last few days have left no doubt that advertising people love to eat their own!

  • http://www.xgeronimo.com xgeronimo

    My respect for agency.com trying to do something different. The only problem was that the “content” was not creative enough to win the sympathy of the viral audiences. Hard-sell and self-praise may still work in TV ads, but in virals it is seen as spam. Hence so much mockery from general public.

  • http://www.propr.ca Joseph Thornley

    xgeronimo,
    I agree with your comment. Totally. Top marks to agency.com to put themselves out front this way. And to whoever comes next, a word of advice: Do it better!