Sebastian Keil picked up two reports that Angela Merkel today will launch a podcast.
Podcasting is an ideal communications vehicle for government leaders. It closely follows the broadcast model that politicians use every day. Political leaders generate a regular stream of speeches and voice clips, ideal content for podcasts.
Merkel Keil is the second major government leader that I know of who is taking advantage of social media. She joins David Miliband, Secretary of State for Environment, Food & Rural Affairs in Tony Blair’s UK government, who started blogging on January 2, 2006.
It is inevitable that others soon will follow them in their use of social media.
If you know of other examples of government leaders or senior government officials who are podcasting or blogging, please tell me about it by leaving a comment on this post.
