My colleagues at 76design have launched their new Website. I think it rocks! And I hope you like it as well.

The 76design site is a companion to the Thornley Fallis site. Both sites are built around the blog and podcast content of the employees who work at the companies. This “social media design” enables visitors to learn about the companies through the blog postings of the people who work here. People like Michael O’Connor Clarke, Chris Clarke, Terry Fallis, the PR Girlz, the 76design team and me.

We designed our Websites this way because we understand that companies are in essence the people who work for them. And we want visitors to come to know us through the eyes of our people. If we are successful in creating an environment that attracts and supports creative, thoughtful people who are passionate about their work, this will show through. And we will be successful.

At least that’s our belief. And as time passes, we’ll test this belief through experience.

Please let me know what you think of our sites. Do you like the approach? Does it work? How can it be improved?