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	<title>Comments on: Joe&#8217;s Social Media Bookshelf</title>
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	<link>http://propr.ca/2007/joes-social-media-bookshelf/</link>
	<description>Exploring social media and public relations</description>
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		<title>By: flint&#38;tinder</title>
		<link>http://propr.ca/2007/joes-social-media-bookshelf/comment-page-1/#comment-730011</link>
		<dc:creator>flint&#38;tinder</dc:creator>
		<pubDate>Fri, 05 Nov 2010 23:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.propr.ca/index.php/2007/joes-social-media-bookshelf/#comment-730011</guid>
		<description>This is another recommendation for Seth Godin. That&#039;s it, I&#039;m going to buy one of his books. I guess Amazon should thank &#039;the long tail&#039; theory for that!

Thanks for the advice. :-)</description>
		<content:encoded><![CDATA[<p>This is another recommendation for Seth Godin. That&#8217;s it, I&#8217;m going to buy one of his books. I guess Amazon should thank &#8216;the long tail&#8217; theory for that!</p>
<p>Thanks for the advice. <img src='http://propr.ca/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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	<item>
		<title>By: The New Super Tuesday (and Other PR Blog Jots) &#171; Media Bullseye &#8211; A New Media and Communications Magazine</title>
		<link>http://propr.ca/2007/joes-social-media-bookshelf/comment-page-1/#comment-701657</link>
		<dc:creator>The New Super Tuesday (and Other PR Blog Jots) &#171; Media Bullseye &#8211; A New Media and Communications Magazine</dc:creator>
		<pubDate>Thu, 03 Jun 2010 17:48:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.propr.ca/index.php/2007/joes-social-media-bookshelf/#comment-701657</guid>
		<description>[...] What&#8217;s On Your Social Media Bookshelf? Pro PR While blogs are some of the best up-to-the-minute information and news in the social media and public relations world, there are also many excellent reading choices out there. Joe Thornley offers some micro-reviews of the books on his social media bookshelf, including “The Cluetrain Manifesto” (a must read), “Naked Conversations,” “Everything is Miscellaneous,” and (a book whose relationship to social media I’d yet to consider) “The World is Flat.” What social media books are you currently reading? “Thomas Friedman explores the potential for the ubiquitous Internet to transcend geography and transform the global economy. My children are no longer in competition with the kids in their school or city. They now can look forward to a life in which they compete and share with people on the other side of the globe. Sweeping changes for North Americans and Europeans who have taken for granted an economic order that emerged in the mid-fifties.” [...]</description>
		<content:encoded><![CDATA[<p>[...] What&#8217;s On Your Social Media Bookshelf? Pro PR While blogs are some of the best up-to-the-minute information and news in the social media and public relations world, there are also many excellent reading choices out there. Joe Thornley offers some micro-reviews of the books on his social media bookshelf, including “The Cluetrain Manifesto” (a must read), “Naked Conversations,” “Everything is Miscellaneous,” and (a book whose relationship to social media I’d yet to consider) “The World is Flat.” What social media books are you currently reading? “Thomas Friedman explores the potential for the ubiquitous Internet to transcend geography and transform the global economy. My children are no longer in competition with the kids in their school or city. They now can look forward to a life in which they compete and share with people on the other side of the globe. Sweeping changes for North Americans and Europeans who have taken for granted an economic order that emerged in the mid-fifties.” [...]</p>
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	<item>
		<title>By: Chris&#8217; Social Media Bookshelf &#171; Chris Thilk</title>
		<link>http://propr.ca/2007/joes-social-media-bookshelf/comment-page-1/#comment-607698</link>
		<dc:creator>Chris&#8217; Social Media Bookshelf &#171; Chris Thilk</dc:creator>
		<pubDate>Fri, 17 Apr 2009 17:43:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.propr.ca/index.php/2007/joes-social-media-bookshelf/#comment-607698</guid>
		<description>[...] 10, 2007 &#183; No Comments  Inspired by Joe Thornley&#8217;s list of social media-themed books he keeps around I thought I&#8217;d do the same. Like Joe I find incredible value in books and the [...]</description>
		<content:encoded><![CDATA[<p>[...] 10, 2007 &middot; No Comments  Inspired by Joe Thornley&#8217;s list of social media-themed books he keeps around I thought I&#8217;d do the same. Like Joe I find incredible value in books and the [...]</p>
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		<link>http://propr.ca/2007/joes-social-media-bookshelf/comment-page-1/#comment-532205</link>
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		<pubDate>Mon, 14 Jul 2008 10:13:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.propr.ca/index.php/2007/joes-social-media-bookshelf/#comment-532205</guid>
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		<title>By: My groundbreaking, market leading, cutting edge posting on gobbledygook &#171; turn&#8217;er around! PR</title>
		<link>http://propr.ca/2007/joes-social-media-bookshelf/comment-page-1/#comment-414346</link>
		<dc:creator>My groundbreaking, market leading, cutting edge posting on gobbledygook &#171; turn&#8217;er around! PR</dc:creator>
		<pubDate>Wed, 23 Jan 2008 03:21:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.propr.ca/index.php/2007/joes-social-media-bookshelf/#comment-414346</guid>
		<description>[...] Scott&#8217;s The New Rules of Marketing &amp; PR upon the suggestion of Joseph Thornley and his social media bookshelf. It&#8217;s very readable with some good info.The chapter that has me nodding my head repeatedly is [...]</description>
		<content:encoded><![CDATA[<p>[...] Scott&#8217;s The New Rules of Marketing &amp; PR upon the suggestion of Joseph Thornley and his social media bookshelf. It&#8217;s very readable with some good info.The chapter that has me nodding my head repeatedly is [...]</p>
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		<title>By: Andrew Careaga</title>
		<link>http://propr.ca/2007/joes-social-media-bookshelf/comment-page-1/#comment-353142</link>
		<dc:creator>Andrew Careaga</dc:creator>
		<pubDate>Mon, 17 Dec 2007 00:14:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.propr.ca/index.php/2007/joes-social-media-bookshelf/#comment-353142</guid>
		<description>Good list. Glad to see a few of my favorites on there. But I&#039;m often disappointed to see another Weinberger book, &lt;i&gt;Small Pieces Loosely Joined&lt;/i&gt; not getting the list love it deserves. It is outdated these days, but it is foundational to a lot of the new stuff.

With the help of readers, I compiled a list of social-media-themed books earlier this month on my Higher Ed Marketing blog. Feel free to &lt;a href=&quot;http://highered.prblogs.org/2007/12/02/recommended-reading-for-tech-savvy-pr/&quot; rel=&quot;nofollow&quot;&gt;have a look&lt;/a&gt; and compare notes.</description>
		<content:encoded><![CDATA[<p>Good list. Glad to see a few of my favorites on there. But I&#8217;m often disappointed to see another Weinberger book, <i>Small Pieces Loosely Joined</i> not getting the list love it deserves. It is outdated these days, but it is foundational to a lot of the new stuff.</p>
<p>With the help of readers, I compiled a list of social-media-themed books earlier this month on my Higher Ed Marketing blog. Feel free to <a href="http://highered.prblogs.org/2007/12/02/recommended-reading-for-tech-savvy-pr/" rel="nofollow">have a look</a> and compare notes.</p>
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	<item>
		<title>By: Connie Crosby</title>
		<link>http://propr.ca/2007/joes-social-media-bookshelf/comment-page-1/#comment-347774</link>
		<dc:creator>Connie Crosby</dc:creator>
		<pubDate>Wed, 12 Dec 2007 16:32:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.propr.ca/index.php/2007/joes-social-media-bookshelf/#comment-347774</guid>
		<description>Hi Joseph (do you prefer Joseph or Joe?):

Thanks for nudging me over here via del.icio.us.  Fantastic post!  Looks like we have been reading from the same shelf.  I haven&#039;t yet read Everything is Miscellaneous (which is a favourite with my librarian colleagues, I note), but I have been reading an advance copy of Strategy and the Fat Smoker by David Maister.  I think you would find it a good read.  It is more along the lines of discussing customer service rather than social media, but it certainly espouses the collaborative ideas of our 2.0 world. 

Cheers,
Connie</description>
		<content:encoded><![CDATA[<p>Hi Joseph (do you prefer Joseph or Joe?):</p>
<p>Thanks for nudging me over here via del.icio.us.  Fantastic post!  Looks like we have been reading from the same shelf.  I haven&#8217;t yet read Everything is Miscellaneous (which is a favourite with my librarian colleagues, I note), but I have been reading an advance copy of Strategy and the Fat Smoker by David Maister.  I think you would find it a good read.  It is more along the lines of discussing customer service rather than social media, but it certainly espouses the collaborative ideas of our 2.0 world. </p>
<p>Cheers,<br />
Connie</p>
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	<item>
		<title>By: Chris Clarke</title>
		<link>http://propr.ca/2007/joes-social-media-bookshelf/comment-page-1/#comment-347073</link>
		<dc:creator>Chris Clarke</dc:creator>
		<pubDate>Wed, 12 Dec 2007 00:59:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.propr.ca/index.php/2007/joes-social-media-bookshelf/#comment-347073</guid>
		<description>Good call, John. I&#039;ve heard good things about Microtrends...although I think that might have something to do with the fact that I work at a Burson-Marsteller affiliate, NATIONAL Public Relations. 

And Joe, Amazon.ca doesn&#039;t kick you anywhere. You can order from their .com site just as easily as .ca - and cheaper with the Canadian dollar factored in.</description>
		<content:encoded><![CDATA[<p>Good call, John. I&#8217;ve heard good things about Microtrends&#8230;although I think that might have something to do with the fact that I work at a Burson-Marsteller affiliate, NATIONAL Public Relations. </p>
<p>And Joe, Amazon.ca doesn&#8217;t kick you anywhere. You can order from their .com site just as easily as .ca &#8211; and cheaper with the Canadian dollar factored in.</p>
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	<item>
		<title>By: Joseph Thornley</title>
		<link>http://propr.ca/2007/joes-social-media-bookshelf/comment-page-1/#comment-346905</link>
		<dc:creator>Joseph Thornley</dc:creator>
		<pubDate>Tue, 11 Dec 2007 22:29:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.propr.ca/index.php/2007/joes-social-media-bookshelf/#comment-346905</guid>
		<description>Hi Brian,
Thanks for the offer. When you live in Canada, Amazon.com kicks you over to the Amazon.ca site. And the book is listed as out of stock on the Canadian site. I&#039;ve an order on wait list. Hopefully, if others join me in ordering the book in Canada, Amazon.ca will clue to the fact that they should stock the book. After all, aren&#039;t they supposed to be a long tail company? ;-)</description>
		<content:encoded><![CDATA[<p>Hi Brian,<br />
Thanks for the offer. When you live in Canada, Amazon.com kicks you over to the Amazon.ca site. And the book is listed as out of stock on the Canadian site. I&#8217;ve an order on wait list. Hopefully, if others join me in ordering the book in Canada, Amazon.ca will clue to the fact that they should stock the book. After all, aren&#8217;t they supposed to be a long tail company? <img src='http://propr.ca/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Brian Solis</title>
		<link>http://propr.ca/2007/joes-social-media-bookshelf/comment-page-1/#comment-346811</link>
		<dc:creator>Brian Solis</dc:creator>
		<pubDate>Tue, 11 Dec 2007 20:58:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.propr.ca/index.php/2007/joes-social-media-bookshelf/#comment-346811</guid>
		<description>Please let me know if you don&#039;t get the book through Amazon. It was in stock, but I can send it to your directly if it helps.

Cheers!</description>
		<content:encoded><![CDATA[<p>Please let me know if you don&#8217;t get the book through Amazon. It was in stock, but I can send it to your directly if it helps.</p>
<p>Cheers!</p>
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