Vast amounts of resources are often allocated to customer relationship management and market research firms to better understand what customers really want.

The perception that the consumer has of your organization is transmitted through several channels; analysis of transactional data, customer surveys, and through the original and most trusted media – word of mouth.

Marketers very well understand that word of mouth is the fastest moving; and to the consumer the most “credible” form of communication. As a result marketers are quick to put together an e-mail viral campaign; only to find that the email is not relevant to every one that it is forwarded too on that day.

Enter the blogosphere, where the consumer’s thoughts and opinions reach like-minded people who are focused on the one topic being discussed. The benefits of exploiting the blogisphere are global reach, greater acceptance than email, real time conversation, and
ability to develop relationship with consumers.

Bloging communicates the true perception that the consumer has of your brand and company; both positive and negative. The truth is, within these electronic communities, customers have more confidence in each other’s opinions than in traditional media for testimonials and recommendations.

Keeping your ear to the ground and paying attention to the buzz about your brand and products or services is the most powerful component of your customer relationship program.

Check out this link. Mining the Blogosphere: It’s a Whole New World of Marketing
http://www.webex.com/web-seminars/view_recording/963265967