Comments on: Basic Do’s and Don’t's for Corporate Bloggers http://propr.ca/2008/basic-dos-and-donts-for-corporate-bloggers/ Exploring social media and public relations Mon, 30 Jan 2012 23:01:47 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Tips for (Internal) Corporate Blogs « Public Relations Rogue http://propr.ca/2008/basic-dos-and-donts-for-corporate-bloggers/comment-page-1/#comment-481543 Tips for (Internal) Corporate Blogs « Public Relations Rogue Mon, 10 Mar 2008 00:43:55 +0000 http://www.propr.ca/index.php/2008/basic-dos-and-donts-for-corporate-bloggers/#comment-481543 [...] Joe Thornley shared his “do’s and don’ts” for corporate blogs in a recent post, and they provide a very good checklist for any potential company bloggers out there. Since my [...] [...] Joe Thornley shared his “do’s and don’ts” for corporate blogs in a recent post, and they provide a very good checklist for any potential company bloggers out there. Since my [...]

]]> By: Francis Moran http://propr.ca/2008/basic-dos-and-donts-for-corporate-bloggers/comment-page-1/#comment-480353 Francis Moran Thu, 06 Mar 2008 22:30:10 +0000 http://www.propr.ca/index.php/2008/basic-dos-and-donts-for-corporate-bloggers/#comment-480353 A very comprehensive list, Joe, and nothing less than what I'd expect from a guy who does it so well. But you've missed a key consideration that is damn near a mantra with me, "A blog if necessary, but not necessarily a blog." By which I mean: Before a corporation gets to the best practices you've outlined, it really needs to answer a bunch of questions about whether a blog will be an effective vehicle in the first place, whether the elements that make a blog successful can be sustained, and how the blog's effectiveness and ROI will be measured, both in isolation and in comparison with the effectiveness of other marketing communications activities on which the resources devoted to the blog could have been spent. A very comprehensive list, Joe, and nothing less than what I’d expect from a guy who does it so well.

But you’ve missed a key consideration that is damn near a mantra with me, “A blog if necessary, but not necessarily a blog.” By which I mean: Before a corporation gets to the best practices you’ve outlined, it really needs to answer a bunch of questions about whether a blog will be an effective vehicle in the first place, whether the elements that make a blog successful can be sustained, and how the blog’s effectiveness and ROI will be measured, both in isolation and in comparison with the effectiveness of other marketing communications activities on which the resources devoted to the blog could have been spent.

]]> By: Zoey Castelino http://propr.ca/2008/basic-dos-and-donts-for-corporate-bloggers/comment-page-1/#comment-480213 Zoey Castelino Thu, 06 Mar 2008 17:34:38 +0000 http://www.propr.ca/index.php/2008/basic-dos-and-donts-for-corporate-bloggers/#comment-480213 Excellent points. Your message come across loud and clear and I have no doubt that many can learn from these helpful rules of thumb. Excellent points. Your message come across loud and clear and I have no doubt that many can learn from these helpful rules of thumb.

]]> By: Michel Savoie http://propr.ca/2008/basic-dos-and-donts-for-corporate-bloggers/comment-page-1/#comment-479986 Michel Savoie Thu, 06 Mar 2008 01:35:32 +0000 http://www.propr.ca/index.php/2008/basic-dos-and-donts-for-corporate-bloggers/#comment-479986 Really great points!! I'd like to add, especially from a corporate perspective... Transparency. From the blogger's perspective, it may be challenging, but from the community's perspective, I would suggest that it's crucial. Really great points!! I’d like to add, especially from a corporate perspective… Transparency. From the blogger’s perspective, it may be challenging, but from the community’s perspective, I would suggest that it’s crucial.

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