I’ve been told that the best kind of presentation is one that tells a story with which the presenter has some emotional involvement. If that’s true, then the session I’m leading at BlogOrlando should be a good one.

Josh Hallett has just posted the session description. It reads:

You’re enthused about social media. You see its potential to change the way you and your company relate to your customers, your industry and those who share your interests. And you want to seize these opportunities. So, what do you do?

Joseph Thornley asked himself this question in 2005 as he decided to launch Thornley Fallis and 76design into the world of social media. He will talk about the approach he and his company adopted. What worked? What didn’t? What mistakes did they make? What lessons did they learn? Now, Joseph’s companies are reviewing and revising the way they integrate social media into their existence. Call it Social Media 2.0. How are they changing their approach in the future?

In this session, you’ll gain insight into the do’s and don’t’s of bringing social media to your company. Profit from Thornley Fallis’ and 76design’s experience to gain insight into the pitfalls that you can avoid and the best practices you can adopt.

If you’re anywhere near Orlando on September 27, come out to BlogOrlando and watch me bare my social media soul.

Seriously, Josh has attracted a roster of topic speakers, including Jake McKee, Phil Gomes, David Parmet,  David Alston, Paula Berg, Spike Jones, Chris Thilk and Leah Jones. They’ll be leading four tracks of topical discussion about social media, community, journalism and marketing/PR.

Blog Orlando. Well worth attending.