Comments on: Social media authorship is mandatory for credibility as an advisor

By: Buzzerbeeser

Buzzerbeeser — Tue, 13 Jan 2009 09:31:30 +0000

So, how does this affect me? If the advice makes sense to me, I don’t give too much fuss about who said it. On the other hand, if the advice sounds wrong, the most highly regarded experts would not be enough to convince me.

By: SCVA Visual Presentation is Much Needed | Social Capital Value Add

SCVA Visual Presentation is Much Needed | Social Capital Value Add — Mon, 27 Oct 2008 20:28:21 +0000

[...] I just got off of the phone with Jay Deragon who is eager to take all this “social stuff” beyond marketing circles and this need was again surfaced. (Side Note: Jay, I keep hearing the Web 2.0 Swan Song too.) It has been echoed in conversations with Rochelle Grayson at Donat Group and Joe Thornley. [...]

By: What Does The Agency Of The Future Look Like To You? | davefleet.com

What Does The Agency Of The Future Look Like To You? | davefleet.com — Wed, 01 Oct 2008 04:03:43 +0000

[...] executives using the technology they are recommending: Social media authorship is mandatory for credibility as an advisor (from [...]

By: Why Social Media Is Like Distance Running | davefleet.com

Why Social Media Is Like Distance Running | davefleet.com — Fri, 04 Jul 2008 21:34:56 +0000

[...] all the more important if you work professionally in this field. As Joe Thornley wrote recently, “you need to be a creator of social media to truly understand it.” To consult on social media tools without having used them yourself would be akin to consulting [...]

By: Social Media Marketing: More Than Blogger Relations » The Buzz Bin

Social Media Marketing: More Than Blogger Relations » The Buzz Bin — Fri, 20 Jun 2008 11:20:28 +0000

[...] panel because literally 65-75 percent of attendees were not personally engaged in social media. Like Joe Thornley says, this is a serious problem. How can you effectively guide your clients or your company if you are not doing it yourself? | [...]

By: James McNally

James McNally — Wed, 18 Jun 2008 17:30:27 +0000

Looks like I’m the last fly to the picnic, but I just wanted to chip in with my perspective from outside the PR social media “echo chamber.” I first found out about Thornley Fallis back in late 2007 and was incredibly heartened to see that the PR profession seemed to be embracing social media in a way that the larger corporate world wasn’t.

Since then, I’ve become a little less naive. While Joe and the good people at Thornley Fallis are the real deal, there are a lot of charlatans out there, as well as the well-meaning passionate folks who are going gaga over all the new tools and gadgets. It can be difficult to sort out the wisdom from the wankery. There is potentially a lot of money to be made in this new world, so, to reuse my opening metaphor, there are a lot of flies buzzing around this picnic.

If social media is really all about authenticity and transparency, then not using the tools you’re promoting doesn’t cut it. You don’t have to be the best player on the ice (to reference Andy Strote’s hockey example), but you should be able to skate and hold your stick.

Social media is meant to be a leveller anyway, to bring people down off their “professional” pedestals to join conversations with their clients, customers, employees. Advice can come from anywhere and should be shared and refined by conversation. Sometimes the idea of selling our expertise seems a bit dishonest to me. These are not big secrets. It’s just that some of us have spent more time figuring out this landscape than others.

Sorry for the rambling response. But glad to participate!

By: Thanks, Augie

Thanks, Augie — Wed, 18 Jun 2008 15:37:00 +0000

[...] have read sweeping pronouncements that those who do not participate in social-media are not qualified to offer counsel on it. I [...]

By: Link fun and celebrity gossip! « PR Research

Link fun and celebrity gossip! « PR Research — Tue, 17 Jun 2008 23:32:57 +0000

[...] post by Joseph Thornley about why PR firms need to be participating in social media. He makes the [...]

By: POST starts with “P” « next communication

POST starts with “P” « next communication — Mon, 16 Jun 2008 13:54:54 +0000

[...] am all for jumping in and experimenting with social media mainly because you are more credible if you’ve experienced the various forms of social media. This holds true even if you [...]

By: Social Media Advisors Must Lead by Example | Travel & Tourism Technology Trends

Mon, 16 Jun 2008 03:41:45 +0000

[...] on his views. Sean’s views are a confirmation of Joseph Thornley’s post called “Social Media Authorship is Mandatory for Credibility as an Advisor“. As you can probably guess the article states that in order to be considered an expert in [...]