Proving PR Works
Posted by Joseph Thornley on October 21st, 2009
The Canadian Council of Public Relations Firms (CCPRF) is holding a series of thought leader breakfasts to explore topics of importance to organizational communications and public relations. (disclosure: I’m currently the Chair of the CCPRF.)
This morning, the CCPRF brought togetherin Toronto a group of top level corporate communications executives to discuss best practices in communications measurement. The discussion was led off by a panel of measurement experts: David Alston from Radian6, David Scholz from Leger Marketing, Jacqueline Taggart from Watson Wyatt and Alan Chumley from the CPRS Measurement Committee.
What follows is the highlights of the Twitter coverage (hashtag #CCPRF) of the discussion that I captured using CoverItLive. Enjoy.
October 22nd, 2009 » 10:04 pm
CCPRF Measurement Panel Highlights / Replay (via ‘Cover it Live’ / @thornley ’s blog): http://propr.ca/2009/proving-pr-works/
This comment was originally posted on Twitter
October 22nd, 2009 » 10:18 pm
Thanks Joe.
Thoroughly enjoyed it.
Cheers