Announcing the Third Tuesday Measurement Matters Conference

We’re kicking off the fifth season of Third Tuesday Toronto (#TTT) with something special: a day long conference on social media measurement.

Third Tuesday: Measurement Matters conference (#TTMM), Sept. 28, 2010

“Are we there yet?” “How much longer before we arrive?” Every vacationing parent recognizes these words as the first expression of our need to know where we are and what progress we’re making.

Measurement matters. It’s how we know whether our efforts are having any impact. It’s how we know whether we’re making progress toward a goal or whether we’re stalled.

We measure what’s important to us. We measure to understand what is going on. We measure to provide insight into what works and what doesn’t.

Measurement really matters in emerging and fast changing fields. And social media is a field that is evolving rapidly. Evolving in participation, as it transforms from something for early adopters to a part of mainstream life. Evolving as new tools and platforms proliferate. Evolving as people adopt it and find new uses for it.

Anyone who uses social media for their work or is serious about it must understand what we can and should measure and how we can do it.

That’s where Third Tuesday Measurement Matters comes in.

A discussion of best practices and leading edge thinking

Many smart people are spending a lot of effort figuring out measurement methodologies and developing new metrics and measurement tools. They’re developing insight into the nature of participation in social media and the new patterns of social interaction. They’re developing new metrics to measure these new interactions. And they’re developing suites of tools that enable us to monitor, measure and analyze what’s going on in social media.

We’ll be inviting leading experts in social media measurement and companies who are developing the measurement tools to participate in Third Tuesday Measurement Matters. They’ll talk about the measurement challenges we face and offer their thoughts on how we should tackle these challenges. They’ll also demonstrate the best tools we can use to measure social media.

Help us shape the conference that you’d like to attend

We want this conference to deal with the issues that interest you and answer the questions that matter to you. So, we want your input into what we should discuss and who you think has insight to offer on the important issues.

In the coming days, I’ll post a preliminary agenda and ask for input on the topics that you’d like to discuss and the speakers you’d like to hear from.

Check back here in the next few days for more information and your opportunity to shape the agenda and lineup of speakers.

Third Tuesday Measurement Matters (#TTMM), Toronto, September 28, 2010.

  • http://www.turningnewsintoknowledge.com Kelly Rusk

    Hey Joe,

    This is a fabulous idea! Let me know if we (MediaMiser) can do anything to help.

    Looking forward to it!

    Kelly

  • http://www.alterspark.com Dr. Brian Cugelman

    This is an important issue. Let me know if I can help out. I can offer insight from one of the UK’s leading online research groups (http://cybermetrics.wlv.ac.uk).

  • http://www.newswire.ca/mediavantage Laurie

    Thanks Joe – Great idea! We (CNW and the MediaVantage team) are looking forward to it.

  • Lisa

    Hi Joe,

    Love it! I think this issue needs a whole day to really get into it.

    Let me know how I can help (@Hamiota).

  • http://Www.Distility.com Andrew Fraser stewart

    Great idea! Sounds like well needed event. I’ll be there.

  • http://www.ideavibes.com Paul Dombowsky

    Great idea – if you want to include crowdsourcing as one of the topics I would be interested in speaking. Let me know.

    Paul

    • http://www.propr.ca Joseph Thornley

      Paul, Thanks for the offer. The agenda is focused exclusively on measurement issues. So, I don’t think that we’ll be including crowdsourcing as a topic. Of course, Third Tuesday events occur every month. And we are also thinking about holding a spring conference. So, it could fit in there.

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