Comments on: Thornley Fallis’ new Online Communications Policy

By: Hertz, a follow up » digitaljoy.ca

Hertz, a follow up » digitaljoy.ca — Thu, 17 Mar 2011 16:55:41 +0000

[...] I have read “don’t be an idiot” (I’m paraphrasing) I have to assume since their guidelines have been updated to more than one item, these guidelines are probably not appropriate for a larger [...]

By: Social Mediators Episode 2: Are You Always One Of Us? | davefleet.com

Social Mediators Episode 2: Are You Always One Of Us? | davefleet.com — Mon, 22 Feb 2010 16:54:44 +0000

[...] once they leave the office? This was prompted by a heated debate over our company’s new online communications policy over on MetaFilter [...]

By: Interesting elsewhere – 12 February 2010 | Public Strategist

Interesting elsewhere – 12 February 2010 | Public Strategist — Fri, 12 Feb 2010 11:43:47 +0000

[...] ” » Thornley Fallis’ new Online Communications Policy” from Pro PR [...]

By: C-A Granatstein

C-A Granatstein — Wed, 10 Feb 2010 20:23:07 +0000

After listening to the opinions of many the staff where I work and doing quite a bit of my own head-shaking around our old SM policy, as Corp Comm Manager I decided it was time to revised our company’s Social Media Policy. Employees are a company’s brand ambassadors and thankfully our CEO was in agreement. As a marketing and communications company we naturally attract people who want – no need – to communicate regularly in the online space so we definitely needed a solution. I thought IBM did a great job as did Shift Communications and to our simple guideline of “What you do online, should be no different than what you do offline” I will definitely be adding the TF tip: There’s only one you – at play and at work.

By: Launching The Social Mediators Video Podcast | davefleet.com

Launching The Social Mediators Video Podcast | davefleet.com — Mon, 08 Feb 2010 18:23:05 +0000

[...] In our first episode this week, we talk about personal branding online. Each of us is serving as a mentor at the upcoming Personal Brand Camp 2, organized by Michael Cayley for students at Humber College. We give our thoughts on the advice we’ll give to attendees there, then get into the topic of the personal/professional divide – a hot topic for us right now as we fine-tune our own new online communications policy. [...]

By: DJEB

DJEB — Mon, 08 Feb 2010 04:27:43 +0000

“Cause no harm to any person.”

Well there goes the whole engaging-in-the-capitalist-economy thing.

By: Chris

Chris — Mon, 08 Feb 2010 02:58:43 +0000

Your judgement reflects on you whether your at work, or not.

I agree with this piece of good advice, but it’s like someone thinking that’s there such a thing a ethics, and “business ethics”. Like you are allowed to just switch ethical imperatives depending on where you are. How convenient.

Companies have gone so far as to think they can actually dictate what a person says, does, and how they behave when they aren’t on the clock. Like they own you or something.’

How pretentious, and ludicrous for someone to think they have a right to do such a thing?

And oh yeah: The people doing the actual work really want another “policy” to worry about. Save us from your incredible “social media” extravaganza, and help us get our job done instead ok?

Social Media. You mean email? Web Pages? Another example of packaging some basic thing in a different colored wrapper and calling it. New Incredible Powerful. Game Changing.

It’s just another hyped “bubble” created by american marketing conglomerates, because we can no longer make anything that has actual real value.

America, that’s us. We’re in the “Bubble” business. Why not buy one today!

Recommended Viewing: The Century of The Self (Adam Curtis) Great documentary on Edward Bernaise? sp? The nephew of Sigmund Freud, and father to modern public relations and marketing in the US

By: Krista

Krista — Sat, 06 Feb 2010 03:22:48 +0000

I think it’s a basic, yet sound set of guiding principles for your team…something that should give pause for thought before posting. And, something that could well be applied to personal social media accounts as well.

By: Eric Portelance

Eric Portelance — Fri, 05 Feb 2010 18:21:26 +0000

Your comments on the GoC are right on. I would, however, differentiate a little between “government” (public servants) and “THE government” (the political sphere).

The Clerk, Wayne Wouters, is putting an increased emphasis on trust and a less pyramid-like control scheme. On the other hand, this government has been tightly controlling communications. Like it or not, it has trickled down into the way the bureaucracy operates.

I was really impressed to hear recently about IBM’s policies on social media. If a massive corporation like that, accountable to its shareholders, can let their employees loose and understand that it can be a positive thing for the company, then why can’t government?

* Note: this post does not reflect the opinions of my employer * _

By: Joseph Thornley

Joseph Thornley — Fri, 05 Feb 2010 17:54:32 +0000

David, I do see comments made by my colleagues that make me pause and ask myself how comfortable I am with them being posted. But I try not to impose my views. The Cause no Harm guideline pretty much ensures that people think through and substantiate any criticism, turning the simply critical into the constructively critical. And when, occoasionally, I’m still not comfortable with what is posted, I’ll use it as an opportunity to chat with the employee about the view so that they can understand my discomfort and I can understand their view. In all the time we’ve been involved in social media, I’ve only ever had one situation in which the employee and I didn’t resolve our difference (which does not mean that they agreed with me.) And in that one instance, I could live with our agreement to disagree.

I think that any company could apply the approach we are applying. The prerequisite is a culture that rewards risk taking and thanks people for taking challenges. This kind of company understands there’s no such thing as failure, just lessons to be learned in order to do better next time.