Marketing with Integrity – Selling Likes and Followers

Do you sell Facebook Likes or Twitter Followers to your clients?

I received this email in the middle of the night. You may have received it or something like it too.

It asks, “I was wondering if you sell Facebook Likes and Twitter Followers to your clients to improve their social media credibility?” The writer then goes on to suggest that, “Some companies sell 500 Facebook likes to their clients for $100, and buy the service from me for $15. It’s a huge profit margin and is a really easy add-on to sell to your current customers.”

My answer in a word is NO!

No, we don’t sell Facebook Likes, Twitter Followers or any other kind of social gesture. Buying followers amounts to pure deception, in my mind. Especially if the intent is to suggest that a large number of followers conveys greater credibility.

True credibility is earned. It is ascribed to you by others based on their experience of you. If you believe that the number of likes or followers conveys credibility, then purchasing them amounts to deception. 

If you are a marketer, don’t follow this path. It is marketing without integrity.

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