Noteworthy: We're making conscious choices about who we give our personal data to

  • “54% of app users have decided to not install a cell phone app when they discovered how much personal information they would need to share in order to use it
  • “30% of app users have uninstalled an app that was already on their cell phonebecause they learned it was collecting personal information that they didn’t wish to share”

Those numbers are much higher than I would have expected. Why? Because most app terms of service are understandable only to lawyers and people with the patience to read them closely. And because I would have expected most people to rush past them in their eagerness to try out the shiny new app on their mobile device.

But it turns out Americans are more privacy-savvy than I expected. Good for us!

Read the full report: Privacy and Data Management on Mobile Devices

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