… doesn’t mean we should.
Rob is a serial entrepreneur. And he will share with us the lessons he has gained from founding two social companies – MyMusic.com and, before that, Overlay.tv. What he has learned about creating something real from the germ of an idea. About building and sustaining community with the people who care about you. About creating a social business – one that listens to what people are saying about it and adjusts its actions and structure to act upon what it hears. About building a team that can create something extraordinary. And about marketing what you’ve created through both social and traditional channels.
In a nutshell, Rob Lane is a smart entrepreneur who has a lot to share and will do that with the Third Tuesday community. If you’re in or near either Ottawa or Toronto, click over to the Third Tuesday Toronto and Third Tuesday Ottawa Meetup sites to get your ticket to hear from and meet Rob Lane.
If you’re like me, music is a constant in your life. We listen actively and passively. It surrounds us. Reflects our experiences, environment and friends. And it’s also all over the place. In books we’ve read. On entertainment Web sites. On an MP3 player. Or a Facebook page. The radio. In magazines. Our contact with music is spread everywhere and we have to go looking in many places to pull it all together.
“MyMusic was founded by three guys who love music but hate mindlessly scouring the web to unearth the best content available. We want all the great music content that we know is out there to come to us. We want it sifted, sorted and filtered so that we get exactly and only the stuff we are interested in. We also want a beautiful way to access all that content, anytime we want, anywhere we are. We couldn’t find anything like that online, so we built MyMusic.
“MyMusic.coms’ mission is “to be a single place where you can go to find, discover and share everything that makes your online music experience fresh, exciting, and uniquely you.”
You can use MyMusic to can save images, videos, music, articles, etc. in “magazines” that reflect your interests. Specific artists. Genres of music. Places where music is played. Your collection of music. Whatever you want. And the site watches what you post so that it can suggest content that matches your interests. The more you post the smarter it gets.
If you’re interested, check out the Thelonious Monk page I made on MyMusic.com. This took me all of 10 minutes from the time I found my first clip to the time I published it. Very user friendly.
Social Media Breakfasts too
One more thing. Rob also gives back to the social media community in another way. He’s the co-founder or Social Media Breakfast Ottawa. Rob and his co-organizers, Ryan Anderson and Simon Chen, have given Ottawa’s social media community an opportunity to meet and hear from smart speakers for the past four years.
Thank you to Third Tuesday’s sponsors
Third Tuesday is supported by great sponsors – Cision Canada and Rogers Communications – who believe in our community and help us to bring speakers not just to Toronto but to Ottawa, Calgary and Vancouver as well. Without the sponsors we couldn’t make Third Tuesday a truly Canadian affair. So, thank you to the sponsors of the Third Tuesday 2012-13 season: Cision Canada and Rogers Communications.
As we enter 2013, the transformation in the world of communications that is driven by the mass adoption of social media and mobile devices is accelerating.
Over the past year, I found my company, Thornley Fallis, repeatedly competing for assignments against non-traditional competitors. Ad agencies invading our turf. Digital boutiques. Marketing agencies. Management consultants.
An increasing proportion of the assignments we won from clients incorporated digital communications as a core element. Throughout 2012, we saw the budgets for these assignments shift away from traditional public relations activities to digital. The budgets didn’t shrink. The allocations against digital activities increased.
In a world like this, if you want to be a Public Relations Survivor, you must be willing to reinvent yourself constantly. That’s what the most successful firms in the communications marketplace are doing. And that’s what we’re doing at my firm.
And here’s the indicator that drives this home. Today, only about half of Thornley Fallis’ revenues are from what would have been considered traditional public relations services. The other half? Video production, public engagement, content marketing, design and development.
You’ve probably noticed the absence of social media from that list. Where’s social? Integrated across everything we do. What was hot a few years ago has become simply the common entry fee.
What’s hot now? Content marketing. The creation of social objects that people will connect around. Understanding and building public engagement. Making connections with people who care about our products and services and the things we care about.
We see ourselves as much different from the public relations practitioners of old. We don’t define our horizons within the constraints of earned media. Most of our programs include paid keyword advertising to seed awareness among those most likely to be interested. As the traditional media distribution deteriorated, we realized that placing great content and counting on organic search simply wasn’t good enough. So we moved into the territory of the advertising agencies. Not as advocates of advertising first, but as advocates of a true integrated solution in which each medium has a role to play.
Yes, we are still a PR agency. But when people ask me what we do, I answer in a way that is much different from the answer I provided a few years ago. Today, we “provide insight, create remarkable experiences and connect people to the things they care about.”
And that’s how we make sure that we are Public Relations Survivors. Not by clinging to the past, but by evolving with the changing communications environment.
If you found this post interesting, these sources provide even more to think about: