Lessons from a successful conference organizer

socap_badgeThe third edition of the Social Capital Conference will be kicking off next weekend. Like last year, this year’s event will be sold out, with every available spot filled. And participants this year will attend a conference that has expanded to offer a day of practical workshops alongside a more ambitious speakers lineup.

Organizing a community-focused conference is no small feat. And I think there’s much we can learn from the organizers of successful conferences that we can apply to our own projects.

So I was delighted to have a chance to interview Karen Wilson, one of the co-founders of the Social Capital Conference, for the Inside PR podcast. You can listen to that recording as part of the Inside PR 3.33. I also recorded a video of our interview, which you can see here.

Among the things that Karen shared:

Make the conference planning a two way conversation.

Interact with your participants before and after the conference. Every year, the organizers of Social Capital survey participants and potential participants to find out what they want in a conference. “We’ve been listening to the participants since day one,” Karen asserts. We incorporate what they tell us with the lessons we’ve learned ourselves to make the conference better each year.

Get over the tools. We’ve got issues

In three years, Social Capital has evolved beyond sessions focusing on social media tools to instead offer tracks that focus on topics relating to issues people must deal with when they are active in social media: content creation, law and ethics, strategy and then a series of case studies. This meant that the organizers abandoned some of the content streams they had first planned for this year’s conference when they realized that the topics being proposed by speakers were quite different from what they expected. “We looked at the topics that were being submitted and realized that the topics we had picked weren’t the things people are interested in,” says Karen. “We redesigned the conference to fit [people’s interests.]”

Change is essential. But expectations must be respected.

Mistakes that we can learn from? “Be careful about making too many changes at once,” says Karen. “There are expectations set every year and when you make too many changes at once… We moved the date of our conference, raised prices and added a second day, and it’s been harder to sell. It’s challenging when people are used to everything being a certain way and then it starts to shift.” So, balance established expectations with innovations.

The conference experience is about the attendees as much as the speakers

Karen also shared her advice from the perspective of a conference organizer to attendees on how they can have the best possible experience at the conference. “You get what you put into it,” she offers. “If you sit at the side of the room without interacting with people … you won’t get the full learning process. Even if you’re shy, go up to people and talk to them.” It’s not just about listening to the speakers. It’s about meeting the people in the room who share your interests and forming bonds with them.

Thank you to Karen and her co-organizers for all the work you put into organizing Social Capital. I’m definitely looking forward to attending and learning from both the speakers and fellow attendees.

What do you think? If you’ve organized a conference, what advice would you offer. As a conference attendee, what advice would you offer to conference organizers?

 

Tonight's Third Tuesday Toronto is all about online community

Tonight’s Third Tuesday Toronto #3tYYZ is all about community – the kind that grows and thrives online.

Colleen YoungTonight’s speaker, Colleen Young, founded and sustains the #hcsmca  Health Care Social Media Canada weekly twitter chat. And she knows how to develop a successful online community of interest. I first became aware of the #hcsmca Twitter chats a couple years ago when doing a social media audit for a health care client. As I looked around at the various discussions, I discovered that media professionals, policy makers, at least one provincial Minister of Health along with health care communicators were all gravitating to #hcsmca to exchange their views on issues relating to the provision of health care in Canada.

So, I’m very much looking forward to tonight’s session.

N.B. When I checked this morning, there were still eleven open spots for this evening’s Third Tuesday. So, if you’d like to participate, click over to the Third Tuesday meetup site and register to attend tonight’s event. I’ll be hopping on a mid day plane to Toronto so that I can be there in time. And if you see me there, I hope you’ll say hello.

Thank you to our sponsors

I can’t close this post without thanking Third Tuesday’s sponsors – Cision Canada andRogers Communications – who believe in our community and help us to bring speakers not just to Toronto but to Ottawa, Calgary and Vancouver as well. Without the sponsors we couldn’t make Third Tuesday a truly Canadian affair. So, thank you to the sponsors of the Third Tuesday 2012-13 season: Cision Canada and Rogers Communications.

We want students to be able to attend

One more thing: Third Tuesday is a great opportunity to hear about the latest developments in social media and to network with business and thought leaders. And we don’t want students to miss out on this opportunity. So, if you are a student and would like to attend, don’t let the admission fee stop you. Simply present your student ID card at the time you sign into Third Tuesday and we’ll refund your admission fee, courtesy of Thornley Fallis.

If we had a billion dollars…

YahooOK. I get that it’s an arch statement. Yahoo leads off its release about its $1 billion acquisition of Tumblr with the subhead, “Promises not to screw it up.” And given that Yahoo now is led by someone who for years subscribed to the corporate slogan, “Don’t be evil,” it makes sense.

However, I can’t get over the feeling that, if you and I had a billion dollars to spend, we’d probably aim a little higher. 🙂

Inside PR: Where do you place your trust?

Trust MeIn this week’s episode of the Inside PR podcast, Gini Dietrich, Martin Waxman and I talk about the challenge of determining what news coverage we can trust when traditional media outlets vie with social media to be first with the news.

For me, this is like moving around in a darkened room. We know we’ve had contact with something, but we can’t really see what it is. Judgment and speculation become overly close neighbors at times like these.

How do you decide where to place your trust when news is breaking online?