Attention-demanding creative doesn’t need to be expensive. If you have a slightly off-centre, quirky eye for the unusual, you can create something remarkable, entertaining and memorable – like this video shot with nothing more than an iPhone.

All by myself from Richard Dunn on Vimeo.

I have no idea who Richard Dunn is (although I’m going to try to track him down for the Inside PR podcast.) But he kept me watching his video to the very end. Even the Celine Dion music couldn’t stop me. I just had to see how he resolved his “cry from the heart.”

Thanks for the entertainment, Richard. You’ve reminded us that we don’t need to spend a lot of money to create something interesting. We just have to have a good, off-centre perspective – and timing.

Others noticed this too:

Reddit discussion

Gawker got it

CBC Radio interviews Richard Dunn