Martin Waxman, Gini Dietrich and I are back with another episode of the Inside PR podcast. In this episode, we point to several #IPRMustKnows:
Gini talks about the backlash against Black Friday consumerism and what one company did, announced it would be closed on Black Friday. A gesture that gained them tremendous positive commentary around social media.- Martin tells us that Rogers Publishing is pulling its Canadian fashion magazine, Flare, from newsstands, starting in January 2016. They’re not abandoning the magazine. They’ll keep publishing it digitally, because that’s where their audience is. Traditional magazines continue to evolve.
- On the growth side of the ledger, podcasts are on their way to the Google Play. US Podcasters are registering their podcasts with the app now. Expect to see the launch to consumers early in 2016.
The US-first launch of podcasts on Google Play, the US-first launch of Facebook Instant News, the US-first launch of the Apple News launch raises an important issue for non-Americans. In a world in which first to market and first to use provides a real advantage, social businesses and marketers outside the US must play catch up again and again.
Finally, we talk about SXSW’s bobble of the gamergate panels. This was big news when it happened and it will be interesting to see how it colours the conference when it opens in March.
Are we talking to ourselves? We hope not. Please let us know what you think about the things we discussed on this episode.
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