Target Canada got itself into big business trouble in Canada. And it got itself into even bigger reputation trouble with the way it is leaving the country.
It has become commonplace for companies to care about being seen to be responsible corporate citizens. And this involves both doing and being seen to exercise their corporate social responsibility. To make the communities in which they operate better places. To give back as well as to receive.
We expect that corporations will want to be seen to be doing more than the bare minimum they can get away with. And perhaps that’s why Target Canada has garnered so much bad media in the wake of their decision to pull out of the Canadian market. They were perceived as doing as little as the law required them to do in order to get out of the country.
Whether this was justified or not, the company seemed almost to be playing rope a dope, absorbing the blows without attempting to fight back.
Did Target give its employees, its suppliers and its partners a raw deal? Were they inept or calculating in their communications? Will this affect their reputation in the United States?
Here is a selection of the media coverage and commentary around Target’s retreat from Canada.
This is a cross post from the Inside PR podcast blog. Listen to the complete podcast.