The Inside PR podcast has been continuously produced since 2006. That’s a long time. Gini Dietrich, Martin Waxman and I have co-hosted the podcast for half of that time. (We took over from the podcast’s original co-hosts, Terry Fallis (who also co-founded Thornley Fallis) and David Jones.)
Ten years in, we’re making a change to the way that we record Inside PR that could lead to a significant change to the format of the show that we publish.
For all of its life, we have recorded Inside PR as a double ender, with the hosts each recording their tracks locally on their computer or a dedicated recorder. Following recording, we upload our individual tracks to a shared dropbox. Then the show’s producer edit combines the voice tracks together with the musical intros and outros, edits out the bloopers (yes, there are even more than the ones that you hear) and runs the finished product through a program called Auphonic to eliminate background rumble and level the sound across the different input sources.
About a month ago, we started to use a new tool, Zoom.us that transforms the way that we record the show and opens the possibility to making it available as a video podcast as well as an audio podcast.
Zoom.us replaces the double ender recording of individual tracks onto separate devices with a single online recording which can be downloaded as a single, level-balanced track. This eliminates a lot of work. But even more importantly, it also enables us to capture the recording on video. And we’re keen to add a video component to what until now has been an audio-only podcast.
For now it’s an experiment. If you listen closely to Inside PR episode 428, you’ll hear some significant variations in the sound quality between Gini, Martin and I. We’re attempting to identify the source of the differences – mic quality, the age and specs of the computer, the quality of the internet connection are the obvious first candidates for scrutiny. But as we bring up the general quality level, we hope to move on to offer a video feed in addition to the traditional audio feed. So, stay tuned for that.