What people said

Stephen Da Cambra: really enjoyed Jeff’s presentation. It appealed to me directly because of my own struggles with giving up my privacy on the web. Even high-profile guests can ramble on a bit – but Jeff was on point throughout, with enough short divergence to keep it interesting.

Rick Weiss: Jeff Jarvis was great. He’s an engaging speaker and presented a lot of food for thought around privacy in the digital age.

Aggie Fortier: The speaker was very engaging with interesting examples to support his position. More importantly, Jarvis opened the door to discussion on the implications of public versus private. He has raised the bar for future speakers who follow.

Martin Waxman: Jeff Jarvis speaks the way he writes and is entertaining, provocative and insightful. Really enjoyed the talk; looking forward to reading the book.

Dave Fleet: Fascinating subject and a phenomenal speaker. One of the best presentations I’ve been to in a while.

Jim Courtney: Really excellent introduction to and perspective on privacy issues. Loved the stories and historical perspective.

Nigel Newton: Jeff Jarvis is an evangelist for societal change enabled by the net. His generosity of spirit and his belief that we, the users of the net, are capable of respecting the ethics of privacy and public sharing is persuasive. If fear of technology is the primary emotion holding back the natural evolution of the net and its influence on society, then Jeff’s well-crafted perspectives will be a source of courage for the faint-hearted.

Eden Spodek: Jeff Jarvis is a fantastic speaker and I would attend a Third Tuesday anytime he’s invited here – even if he’s not launching a new book. He brings the online privacy discussion to a whole new level and I enjoyed his insights on cultural differences and privacy. I can’t wait to devour Public Parts.

Zach Klein: Great session. Super smart dude.

Mark Blevis: Jeff is an engaging and animated speaker. I really enjoyed this event. It was of high caliber. I could have happily listened for another two hours.

Alfred Coates: I really enjoyed how Mr. Jarvis’s message of openness and sharing felt like a mix of opportunity and challenge to those in attendance. Mr. Jarvis speaks with passion and conviction and a healthy dose of humor. I will be reading public parts this weekend and working my way through Buzzmachine in the foreseeable future.

Karen Runtz: While many speakers may be entertaining at the time, what they say won’t stick with you. That’s not the case with Jeff Jarvis. I have his book for reinforcement! No, seriously, I did find his presentation memorable. It brought me in mind of the excitement I felt at a conference some 15 to 20 years ago hearing and Ithaca U prof talk about the changing nature of communications. She was encouraging us to think of our “products” as workable clay, instead of finished polished pieces sent on their way. That resonated with me, just as Jeff’s words about the Internet did last night.

Read all the reviews

That’s just a selection of the rave reviews for Jeff Jarvis’s Public Parts presentation at third Tuesday. If you want to read the full set of reviews, you can find them at the Third Tuesday Ottawa and Third Tuesday Toronto event sites.

We are hoping that Jeff will be able to come back to Canada for third Tuesday Calgary and third Tuesday Vancouver in either January or February. And if you’re in another city and are looking for a great speaker with thought-provoking content, Jeff Jarvis won’t disappoint.

What others thought

Melanie Coulson, the online editor at the Ottawa Citizen blogged her impressions of Jeff’s presentation.

Don Butler of the Ottawa Citizen also interviewed Jeff for an article which appeared in Saturday’s edition of the newspaper.

Were you there?

If you were at the event and wrote about it, please leave a comment and post the link to your coverage.

Thank you Jeff for having come to both Ottawa and Toronto to share your insights with us. And thank you to Third Tuesday’s sponsors. You make it possible for us to bring speakers of Jeff’s calibre to Third Tuesday’s across Canada.

The organizers of meshmarketing have offered to make two registrations available to the Third Tuesday community. That means that two lucky Third Tuesday attendees will go to one of the best marketing conferences to take place this year – without having to pay the $589 registration fee.

How does it work?

Register to attend Third Tuesday Ottawa or attend Third Tuesday Toronto with Jeff Jarvis by noon on Friday. Then tweet one of the following messages:

If you’re attending Third Tuesday Ottawa, tweet: “I’m attending Third Tuesday Ottawa #3TYOW and I want to attend mesh marketing #mm11 too.”

If you’re attending Third Tuesday Toronto, tweet: ”I’m attending Third Tuesday Toronto #3TYYZ and I want to attend mesh marketing #mm11 too.”

At noon on Friday, one Tweet containing the hash tag #3TYYZ and one Tweet containing the hash tag #3TYOW will be randomly selected and the author of each tweet will receive a free registration to meshmarketing. You can tweet as often as you’d like, but only people registered to attend Third Tuesday Ottawa or Third Tuesday Toronto will be eligible to win the free registration.

Winners will be notified via twitter shortly after noon on Friday.

So is that a great offer or what? Attend third Tuesday, receive a copy of Jeff Jarvis’s new book Public Parts, have it autographed by the author and also have a chance to win free admission to meshmarketing.

Thank you to the folks behind meshmarketing for making this offer to us.

UPDATE:

We had a great response to the contest and we’ve selected two winners – the people who tweeted the magic phrase closest to 19:39 on November 10. The winners: Tanya Bosman and Hardeep Gosal.

Congratulations to Tanya and Hardeep. You will have a chance to attend Toronto best digital marketing conference. And thank you to everyone who participated.

First, I want to meet in real life the people who share my interests and whom I follow online. I get to know them well online. But still there’s no substitute for real life, in-the-flesh contact. So, I always consider who else will be attending a conference when I’m deciding whether to invest the time and effort to attend.

Second, I want to be exposed to new ideas that I can think about and learn from. I consider a presentation worthwhile if I get at least one thought-provoking idea from it. So, at a great conference, I might take away four or five great ideas for each day I attend.

I discussed this in a short video interview with Johna Burke from Burrelle’s Luce when we bumped into one another at the recent PRSA Counselors Academy Conference in Las Vegas.

Yes, you read that right. Radian6 is fashioning its newest product as a platform. In doing so, it is eschewing the temptation to try to develop its own proprietary best solution. Instead, Radian6 Insights users will be able to integrate into Radian6 data from measurement apps that they judge are the best and are already using. This is a bold solution. One that I haven’t seen before in the social media measurement space.

In doing this, the folks at Radian6 are acknowledging that, as good as they are and as rapidly as they’ve grown, there are other smart people working on their own innovations. By partnering and integrating with these other innovative services, Radian6 can accelerate its own innovation and grow much more rapidly than it could if it tried to develop its own proprietary solution.

Initially, they are launching with partners that include Klout, OpenAmplify and OpenCalais. And they promise other partners soon.

One more reason I like this. Not only does it promise to add something totally new to the social media analytics mix, but it also signals that Marcel LeBrun and the Radian6 team aren’t folding up their tents and disappearing inside Salesforce. They’re keeping the company intact and continuing to innovate on what they’ve already built.

What’s next?

When he announced Radian6 Insights this morning, LeBrun also indicated that we should expect announcements about the integration of Radian6 with Salesforce at the Dreamforce conference in August. As I said in my post about the acquisition of Radian6 by Salesforce, I’m hoping for big things from that announcement.

Now you can hear about what really mattered at SXSW from three social media leaders who were there. Keith McArthur, Dave Fleet, and Karen Geier have just returned from SXSW. And they’ve come back with stories to tell. What were the most promising and intriguing ideas they heard? What were the biggest fails? Where is social media going? What are the top trends we we should be looking for over the next year? What’s hot? What’s not?

Keith, Dave and Karen will share what they heard and learned at SXSW at the next Third Tuesday Toronto on March 29.

Register online to attend

If you’re interested in participating, click over to the Third Tuesday Toronto meetup site and register online to attend.

Acknowledging Third Tuesday’s sponsors

As always, I want to thank the sponsors of Third Tuesday: CNW Group, Rogers Communications, the Canadian Internet Registration Authority, Radian6 and Fairmont Hotels and Resorts. Thanks to these sponsors, we are able to program great speakers in cities across Canada, including Montreal, Toronto, Calgary, Vancouver and Ottawa.

But will it stay that way? If there is one constant on the Internet, it is the inevitability of change. And that’s not just change in technology. That’s change in how we use it, how we relate to one another, how we see institutions and our expectations of them. What we find useful today we might not find useful tomorrow.

Our next speaker at Third Tuesday Ottawa will be Jacob Glick, Senior Policy Counsel at Google. This role at Google gives him a unique perspective on many of the most important issues that will shape the continuing evolution of the Internet and how Google itself is evolving to maintain its relevance and to live up to its slogan, “Don’t be evil.”

I’m very much looking forward to the discussion that I know Jacob will prompt. It should be a good one.

Register online to attend

If you’re interested in participating, click over to the Third Tuesday Ottawa meetup site and register online to attend.

Acknowledging Third Tuesday’s sponsors

As always, I want to thank the sponsors of Third Tuesday: CNW Group, Rogers Communications, the Canadian Internet Registration Authority, Radian6 and Fairmont Hotels and Resorts. Thanks to these sponsors, we are able to program great speakers in cities across Canada, including Montreal, Toronto, Calgary, Vancouver and Ottawa.

The shut down of the Internet in Egypt underlined for me just how lucky we are in Canada and how we take our free, open Internet for granted. But we shouldn’t take it for granted. If we care about something, we should take an active interest in it. And we should participate when the opportunity comes up for us to have a say.

Next week, we will have an opportunity to have a voice in a discussion of the issues relating to the governance of the Internet. The Canadian Internet Registration Authority (Disclosure: CIRA is a client of Thornley Follis and 76 design) will be hosting the Canadian Internet Forum to discuss issues surrounding Internet governance in Canada and globally.

I recorded a brief interview with Byron Holland, CIRA’s President and CEO, to ask him what’s at stake, why people like you and I should participate, whether we’ll have an opportunity to be heard and what this consultation will lead to.

This national forum follows six regional consultations that were held late last year. If you’re interested in learning more, you can download the background papers on digital literacy and the digital economy.

The Canadian Internet Forum is open to public participation. If you want to participate, you can register online to attend in person. If you can’t make it to Ottawa on Feb. 25, you will also be able to participate via Webcast.

The Internet in Canada. It matters to all of us. And we can all have our say.

I’m looking forward to meeting people who have rolled up their sleeves and introduced social media to government when I chair the Conference on Social Media for Government in Toronto at the end of January.

The Advanced Learning Institute (ALI) organizes several social media conferences each year in locations across the United States and Canada. I try to participate in as many as I can manage. I think the ALI organizers run a great conference. Kelly Werwie, the producer of this conference, works hard to curate the content, bringing together the smartest speakers she can find to cover the emerging and enduring issues. Speakers offer both experience and insight. On top of this, the conference also offers many opportunities for participants to spend time with the speakers as well as one another. It’s definitely a conference you come away from with both new contacts and useful information.

I’ll be speaking twice during the conference. On the second morning of the main conference, Pierre Killeen and I will talk about the using social media for public engagement. Then, on the final day of the conference, I’ll participate with my colleagues Mike Edgell and Eric Portelance in delivering a workshop on producing and integrating video into your social media.

If you have training budget available and are looking for a top-notch learning experience, I encourage you to take a look at the full agenda of the social media in government conference and to consider attending. If you do attend, I hope you’ll take the time to introduce yourself to me and let me know what you think of conference.

A great learning experience to start the year.

What’s Content Rules all about? In C.C.’s words:

Content Rules: How to Create the Right Kind of Stuff That Engages (Not Bores) Your Customers

Your brand is a publisher now. That’s a frightening notion, perhaps, but it’s also a tremendous opportunity. Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an unprecedented opportunity to engage directly with your customers. So instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have a rich and awesome alternative.

Now, thanks to the advent of the Internet and the rise of Web-based tools and technologies, you can create the kind

of web content, blog posts, videos, webinars, and web sites that will attract customers to you, rather than you chasing after them. What’s more, you can entice your customers to share those stories with each other, all across the web.

Produce good stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you: Content is king! Content rules!

Read the book. Meet the author

And here’s some more good news. When I told the folks at Kobo that we’d be having C.C. as our first speaker of the New Year, they made a point of ensuring that we can buy Content Rules as an ebook from Kobo. I love Kobo because, unlike Amazon, the books are available in the open ePub format and I can read them in the reader of my choice. So, if you’re planning to attend, hop over to Kobo and buy Content Rules as an eBook. Or, if you still love the feel of bound paper, you can order a physical of Content Rules from Chapters. Either way, reading the book before you meet C.C. will add to your experience.

Thank you to our Sponsors

Finally, as always, I want to thank the Third Tuesday sponsors – CNW Group, Rogers Communications, Radian6 and Fairmont Hotels and Resorts. Their sponsorship for Third Tuesday makes it possible for us to bring great speakers like C.C. not only to Toronto, but to Third Tuesdays across the country. Thank you CNW, Rogers, Radian6 and Fairmont for helping us to build a vibrant community of social media practitioners.