Post Ghost, a service that preserved deleted tweets, was told to cease doing this by Twitter. Post Ghost complied and shut down its service. But it did not go quietly. They published an Open Letter to Twitter, arguing that the deleted tweets of people with very large followings could have as much impact on public issues as the tweets of politicians. Citing deleted tweets about the Brexit vote by British celebrities with large followings, they say, “the ability to reach millions of followers instantly and leave no trace is a massive and growing power, and one that is currently completely unchecked and undocumented.”
The Post Ghost letter raises important issues that have been debated before and will continue to be debated. And that’s just what Gini Dietrich,Martin Waxman and Joseph Thornley do on this week’s Inside PR podcast.
Hard on the heels of news that Snapchat has surpassed Twitter in daily users, we say Snapchat switch from its ephemeral-always model to provide users with the ability to save their Snaps using a new feature, Snapchat Memories. Memories lets you save current and previous Snaps and then use them for future stories. So, now you never need to worry people missing that embarrassing photo of your best friend that you sent out 25 hours ago. You can reach into Memories, add the photo to a new story, and start the cycle all over again.
Pokemon Go Goes
Like virtually everyone else this past week, we have been entranced by Pokemon Go. For its privacy implications. And because it has brought the potential of augmented reality to the masses. It may be a fad. But it’s a fad that will have made a difference.
Here an App. There an App. Everywhere an App
It was simple in the days of email: Just settle on your client – Outlook, AOL… and then add all your email accounts to access them in one place. Today, as we spend more of our time on chat, with proprietary, non-interchangeable standards, we are again facing the need to switch constantly between apps – for social networks, for chat. Pain the butt? We riff on a theme recently explored by Walt Mossberg in a blog post, The Tyranny of Messaging and Notifications, and on his podcast, Ctrl-Walt-Delete.
Twitter brings easy analytics to your mobile device. YouTube plays catch up in livestreaming video. And we ask why, after all these years, integrated marketing communications isn’t the norm. Gini Dietrich,Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.
Twitter Engage brings Twitter analytics to the masses
Twitter just made it a whole lot easier to track analytics like follows, @mentions, retweets, and video views, with the launch of Twitter Engage, a new iOS app. Real-time monitoring in your hand. The app launched on iOS in the US-only. You can hear the collective sigh of disappointment from Twitter addicts in the rest of the world.
YouTube Livestreams from your mobile
Livestreaming videos to YouTube from your mobile is about to be possible. YouTube announced at VidCon that it is testing livestreaming with select publishers. Available to the rest of us soon. With YouTube’s huge catalogue of videos that we already have uploaded, it’s going to be competitive with both Facebook Live Videos and Periscope. Does that mean that I have to buy a third phone to livestream events to all three services?
Integrated Marketing Communications: Many are called. Not all answer.
Gini Dietrich wrote in a blog post that, with the proliferation of platforms and the need to integrate ephemeral and chat channels, integrated marketing communications is more important than ever. We’re all heard the term integrated marketing communications for over a decade. Independent agencies seem to have embraced integration. PR agencies in particular have moved to the PESO – Paid, Earned, Shared, Owned – model. So, why isn’t integrated marketing communications practised each and every day? We talk about the impact of tight communications budgets and the persistence of silos within corporate marketing and communications functions. We also look at the legacy of separate profit centres in holding company agencies. The need to maximize returns for individual centres may work at odds with making integrated marketing communications a daily way of life for people working in holding company networks.
Major media outlets launch sponsored content with their Facebook Instant Articles and Jason Keath takes us through the highlights of Social Fresh’s Future of Social research report. Gini Dietrich,Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.
Sponsored Content on Facebook Instant Articles
Neiman Labs reports that two heavyweight traditional news outlets, the Washington Post and The Atlantic, have begun running sponsored content in their Facebook Instant Articles. Happily, the illustration in the Nieman Labs story suggests that the content will be clearly labelled as “Sponsor Content.” I tried to verify that by reviewing my own newsfeed. However, I couldn’t find a single sponsored article from either the Washington Post or The Atlantic. That makes me think that either this sponsored content is so far very rare or Facebook is geotargeting the ads and my Canadian IP address puts me outside of the target area for them.
Jason Keath, Founder of Social Fresh
Jason Keath is the CEO of Social Fresh, which recently released The Future of Social, a report based on research involving over 500 social media managers and executives. Gini tracked him down and interviewed him about the report and the lessons we can take from it. Among the highlights:
Companies that invest in social media tools achieve a greater return than those who don’t.
95% of respondents using social media software report a positive ROI on their social media activities vs. 63% who are not investing in tools.
Social media is best at connecting with existing audiences, customers, strongest leads, fans and stakeholders. Building awareness through social media can be an expensive proposition.
To increase leads and sales, focus more time on fewer pieces of content. For example, Social Fresh invests heavily both in their research and the conference. This enables them to stand out by being deeper and offering more unique insights.
Take your audience up the commitment curve. Ask little of them at the beginning. Reading a post. Downloading a paper. Registering. Then work them up the curve to larger commitments.
Instagram is on the verge of leapfrogging LinkedIn and Twitter to become the second largest ad platform.
Marketers report satisfaction with the results they are achieving with video content and they plan to increase their commitment to it in the coming year.
It’s been a month since Facebook introduced Chatbots at F8. Martin reports on his experience with the CNN chatbot. Interesting. For sure. Useful. Not as good as it could be. But Facebook is doing its best to keep you inside its ecosystem of apps. Digiday reported this assessment of CNN’s experience with its Facebook Messenger Chatbot.
Snapchat changes the Discover feature to help publishers attract attention
It was telegraphed by Snapchat. Previewed by publishers. And now it’s here for all of us. The Snapchat Discover feature has been overhauled to a more magazine-like appearance. The hope is that the replacement of the small, circular icons with larger tiles including both text and images will give publishers a better platform to attract attention from Snapchat users.
You know you’re in trouble when the PR person becomes the story
Good PR people advise, prepare and support. But we know that media want to hear the words from the mouth of the principal. I’m sure every PR adviser has a story of having watched even the most well-prepared client get tripped up and make a mistake in an interview. But as PR pros, we’ve held out tongue and dealt with it after the fact. Few of us would dream of stepping in front of the camera or intervening to order a live recording stopped. After all, once the recording starts, isn’t it all fair game? Well, this week we have an example of what happens when a PR person loses sight of the fact that a recording of an interview is the media outlet’s to with as they please. The headline of the article from KWTX news tells you all you need to know: “Question leads to awkward interruption during Starr interview.”
Are you using the PESO – paid, earned, shared, owned – model of PR? Trying to understand why Google is introducing another new chat app? Trying to figure our how to use Apple’s new Podcasts Connect portal. Or just trying to protect your PR company from defamation litigation arising from online activity?
In this week’s #IPRMustKnow segment, we talk about Google’s announcement of Allo and Duo. Allo is an intelligent chat app. Duo is a new one to one video calling app. They will be added to Google’s existing Messenger and Hangouts app, giving Google a total of four messenger apps in the market. (Did we say Google+? Not really, as it looks like G+ is continuing its long fadeaway.) We talk about what Google is up to. Why new apps when it has two reasonably successful apps already in the market? The answer seems to lie in the integration of Google’s intelligent assistant. But with all the churn in apps, has it lost the trust of people? Has it lost the sheen of the new that enabled newer entrants like Instagram and Snapchat to catch on. Can a middle-aged Google compete with the new and lean startups that have come up? Or will its huge database of knowledge about us give it an unassailable advantage in the era of the intelligent assistant.?
Protecting your company against defamation litigation
If you are an online publisher, you may find yourself on the wrong side of a defamation lawsuit. Gini points us to an article in PR Week by Michael Lasky of law firm Davis & Gilbert. Practical advice for the firm with a problem.
Understanding Apple’s Podcasts Connect Portal
If you’re a professional communicator, the odds are that you are creating a podcast or are considering starting a podcast. iTunes is the channel through which most people receive their podcasts. And it also has a reputation among podcasters to be demanding and unforgiving in setting up and maintaining podcasts. Recently, Apple has introduced Podcasts Connect, a new portal through which podcasters register and list their podcasts through iTunes. And as an illustration of nothing is ever as straightforward as it should be or may appear to be, reports have bounced around social media about podcasters messing up their podcast listing on iTunes as a result of changes they have made via Podcasts Connect. Happily, we have YouTube. And Libsyn, one of the leading podcast hosting services (ProPR.ca is hosted on Libsyn) has posted an “Explaining Podcasts Connect” explainer video. Libsyn’s Krystal O’Connor walks through the functions of Podcasts Connect and shows how to use each. A great resource for newbie or experienced podcasters alike.
The PESO – Paid, Earned, Shared, Owned – Model of PR
Early data on the performance of Facebook Instant articles. Periscope makes videos permanent. Donald Trump does something that crosses the ethical line for PR pros. And we look at the deeper issues underpinning the discussion about Facebook’s Trending Topics.
Publishers are reporting mixed results with Facebook Instant Articles, according to Digiday. They are driving traffic, but it is less engaged. Nevertheless, revenue is flowing to publishers. So, Instant Articles as a publishing platform isn’t going away anytime soon.
Periscope is about to make videos permanent with save settings in its app. This is big news. Facebook Live Videos gained a huge advantage over Periscope by making it easy for people to save their videos. By making it easy for users to save their videos beyond the current 24 hour expiry date, Periscope will even up the playing field.
In our main discussion, we turn our attention to lack of transparency in how Facebook’s Trending Topics are selected. This is a far reaching and important issue. It’s about Facebook’s emergence as a media outlet. It’s about dominance of one player. It’s about the level of transparency necessary so that we can assess bias. And it’s about the additional obligation to transparency and scrutiny that Facebook should now be subject to.
During our discussion, we cite several sources that you should read in order to have the facts to make up your own mind about what is at stake:
We’re belatedly celebrating the tenth anniversary of the Inside PR podcast. Terry Fallis and David Jones posted the first episode of Inside PR on April 3, 2006. Back then the tag line was “Inside PR: Going deep on the state and future of public relations.” After recording 200 episodes, Terry and David decided that they’d said all that they wanted to say. But they didn’t retire the podcast. Instead they passed it along to Martin Waxman, who had been co-hosting with Terry and David. Martin, in turn, brought Gini Dietrich and Joseph Thornley in as new co-hosts. And thanks to Terry and David’s benevolence, the Inside PR podcast now has been running continuously for over ten years. That’s a record of longevity that we’re proud of. And we’re not thinking of stopping anytime soon.
Also this week, we give a shout out to original co-host Terry Fallis, who has just been shortlisted for the Leacock Medal for his novel, Poles Apart. Terry has won the Leacock award twice before, for his first novel, The Best Laid Plans, and for his fourth novel, No Relation. The award winner will be announced on June 11. So check your Twitter feed on the evening of June 11 and send Terry your best wishes.
If your practice touches on public participation or digital engagement, the IAP2 North American Conference in Montreal in September may be for you. Members of the IAP2 – the International Association of Public Participation – from the United States and Canada will gather in Montreal for three days of speakers and panels on public participation best practices and case studies. I attended last year’s conference in Portland and found it to be a unique learning opportunity. And this year, I’ll be not only learning, but also sharing some of what I know in a session titled, “Reaching the People at the Back of the Room: Using Online Engagement for More Inclusive Public Participation.”
Also this week, we talk about the Counselors Academy Conference that Martin attended in Puerto Rico. Martin’s big takeaway from the conference was the continuing trend for PR agencies to integrate design, video, paid media and other disciplines as the traditional silos of creative, advertising, PR and content converge.
While at the Counselors Academy Conference, Martin interviewed one of the keynote speakers, Duncan Wardle, Vice President of Creative Inc., Disney Parks and Resorts’ creative think tank. He offers some great advice for priming creativity in our own organizations.
It may be big, but Facebook is like a shark. It just keeps moving. Recently, Facebook opened itself to sponsored content. We talk about recent changes at Facebook, including sponsored content. We talk about the need for adequate disclosure of sponsored content to enable people to recognize it as such.
We also discuss Facebook Messenger’s second email inbox. It seemed to have sent a lot of people into a tizzy. Joe, on the other hand, is quite happy to have Facebook Messenger filter out as many messages as possible.
Facebook uses its huge data store to fine tune its news and advertising algorithms. But kudos to the company for this innovation: Facebook introduced auto captioning to make itself more accessible to people with site impairment. Good on Facebook!
And we couldn’t talk about Facebook without talking about Facebook Live Videos. They are available to all of us and we’ve been using it. Video for the rest of us. Video that persists (unlike Periscope which expires.) Video that we can schedule with an event. Or, as we have done, video available only to members of a group (join the Inside PR Facebook group to see the video Joe made of his end of the recording of this podcast.)
We’d love to know what you think.
Is Facebook going to become the one social network to rule them all?
Junk filters? Nuisance or must-have.
Have you used Facebook Live Videos yet? How was your experience? Do you have tips for others who are just beginning to use them?
Facebook Reactions have been with us for several weeks now. Chris Penn’s early look at the impact of Facebook Reactions suggested that “haven’t statistically changed engagement yet. If you publish unengaging content, Reactions won’t help you. If you already have a highly-engaged audience, you will likely continue to do so – Reactions don’t appear to make it better or worse.” We offer our own early reactions to Reactions.
If you didn’t have enough video in your life, take a look at Snapchat. Snapchat’s CEO Evan Spiegel says that Snapchat users are watching more than 8 billion videos per day. There’s clearly an audience for video. So, if you produce video as part of your initiatives, it’s worth checking out what works well on Snapchat.
Fake accounts. Could this happen to you?
We close out this episode with a discussion of the communications agency executive who faked over $250 million in contracts go gain advancement at this advertising agency. Sad but true.
And a big thanks to Suzy Chisholm. Suzy, who heard me state a few episodes back that I preferred single purpose apps over those that take a “Swiss Army Knife” approach. Suzy, who lives in Switzerland, sent us three Swiss Army Knives, branded with the Philips logo (where Suzy works) and a very nice note. Thank you Suzy. You brought smiles to our faces and reminded us that there are times when you want to reach for that one thing that does it all. 🙂