Third Tuesday Measurement Matters Agenda

The agenda for the Third Tuesday Measurement Matters conference has been published. Here’s the day’s schedule:

8:00 Registration opens

8:30 Opening Keynote
Katie Paine, KD Paine and Associates

9:00 – 10:15 Panel: Monitoring: How to set up and run your social media command centre
Martin Waxman, Chair

Sheldon Levine, Sysomos
Ryan Strynacta, Radian6
Pragya Dubey, MediaMiser

10:15 – 10:35 PostRank: Leading Edge Solutions to Social Media Measurement Challenges
Carol Leaman and Ilya Grigorik

10:35 – 10:55 Break

10:55 – 12:10 Panel: New metrics for new media – influence, engagement, resonance – and others?
Mark Evans, Chair

Darren Barefoot, Capulet
Brian Cugelman, AlterSpark
Ilya Grigorik, PostRank

12:10 – 12:30 Traackr: Leading Edge Solutions to Social Media Measurement Challenges
Pierre-Loic Assayag

12:30 – 13:30 Lunch

13:45 – 15:00 Panel: Analysis – more than skin deep – how to find real meaning

Terry Fallis, Chair

Claude Théoret, Nexalogy
Patrick Gladney, Social Currency
Rob Clark, Edelman

15:00 – 15:20 Radian6: Leading Edge Solutions to Social Media Measurement Challenges

David Alston

15:20 – 15:35 Break

15:35 – 16:50 Panel: Show us your ROI – Yes, we can demonstrate a return.

Donna Papacosta, Chair

Charles Funk, CNW/DNA13
Scott Lake, Swix
Christopher Berry, Syncapse

16:50 – 17:30 What’s next? What keeps the providers of Measurement and Metrics awake at night?
Katie Paine, Chair
Carol Leaman, PostRank
David Alston, Radian6
Pierre-Loic Assayag, Traackr

17:30 – 19:00: Reception and Cash Bar

Still some places open for participants

There are a small number of spots still open the conference. You can register online to attend Third Tuesday Measurement Matters.

We couldn’t do it without the support of our sponsors

Thank you to our sponsors: CNW Group, Rogers Communications, MolsonCoors Canada, Radian6 and Fairmont Hotels and Resorts. You have stood by us. Your contributions make it possible for us to focus on organizing and programming without having to worry whether we’ll be on the hook for hard costs. Thank you. Third Tuesday wouldn’t happen without you.

Social Media Measurement Roundtable

We’re just one week away from the Roundtable on Social Media Measurement and Metrics .

We’ve assembled a great group of participants who represent measurement experts, developers of social media metrics applications, corporate communicators and marketers and social media thought leaders. (I’ll publish a list of the participants in a separate post.)

We’ll be picking up the discussion from the previous roundtables that yielded the Tracking the Influence of Conversations and Distributed Influence: Quantifying the Impact of Social Media White Papers.

It is our intention to produce a White Paper that advances the discussion begun in these previous roundtables and White Papers.

For my part, I’m hoping that we be able to develop suggested guidelines for a social media measurement dashboard. As a minimum, we could suggest what components should be part of the ideal social media measurement dashboard and how should each should be weighted. Of course, this will vary by specific objectives and context. So, I think a good start would be to produce two model dashboards for two common scenarios:

  • a dashboard that could be applied to social influence marketing and
  • a dashboard to measure community building and engagement.

What do you think? If we produce this, would it be a useful next step? Are there other things we should be aiming for?

Other related posts by Roundtable participants :

Katie Paine on the concept of Engagement in Social Media