A European, not global, right to be forgotten

 

“If the CNIL’s proposed approach were to be embraced as the standard for Internet regulation, we would find ourselves in a race to the bottom. In the end, the Internet would only be as free as the world’s least free place.

“We believe that no one country should have the authority to control what content someone in a second country can access.”

This week, Google took a stand that we all should support. It stood up against the extraterritorial application of a country’s laws to restrict freedom on the internet. The specific case is the attempt by France’s Commission Nationale de l’Informatique et des Libertés (C.N.I.L.) to require Google to delist links on all of its sites worldwide in order to comply with a right to be forgotten request it receives. Google  currently honours these requests by delisting the link on European Google sites. That makes sense. A European law is applied in Europe.

What the French court is trying to do is worrisome. Google is right to fight it.

At the same time, there is an irony in this situation. Google is taking a stand against the extraterritorial application of a country’s laws. However, when you consider the terms and services we all agree to in order to use sites like Google, Facebook, Twitter, LinkedIn and virtually all the most popular social sites, you will probably be agreeing to terms and services established according to U.S. standards and governed by California law. In this way, we all are really agreeing to the extraterritorial application of U.S. laws and values – not just on freedom of speech, but also things like copyright and privacy protections.

I applaud Google for standing up for freedom of expression on the Internet on this case. I just hope that my U.S. friends will also be sensitive to the fact that in some ways we all are asked to “become Americans” when we use the Internet. That’s not bad, as long as it always is balanced with a recognition that those of us who live in other countries may have different values that we hold equally dear – and that these values should be respected.

It’s a balancing act that requires that we look at situations carefully and not descend into thoughtless sloganeering.

In the case of right to be forgotten, I think Google has hit the right balance. Respect Europe’s laws in Europe. Now this issue is going before the courts in France. It won’t be decided quickly. It won’t go away. We should pay thoughtful attention.

Context

If you are interested in this subject, here are some posts that I think provide useful context:

CNIL orders Google to apply delisting on all domain names of the search engine

Google Europe Blog: Implementing a European, not global, right to be forgotten

European Court Lets Users Erase Records on Web

‘Right to be forgotten’: How Canada could adopt similar law for online privacy

Facebook questions use of ‘right to be forgotten’ ruling

Consumer group asks FTC to adopt EU’s right to be forgotten

Google accidentally reveals data on ‘right to be forgotten’ requests

Inside PR Podcast 374: The Right to be Forgotten and Scott Monty does it right

I missed the recording of the Inside PR podcast this week. So Martin Waxman and Gini Dietrich  recorded it as a two-hander.

In this episode, they talk about the implications of the European Court’s right to be forgotten regime and Scott Monty’s classy announcement that he has left his role as social media head for Ford.

In the past two weeks, requests by European citizens have flooded Google with requests to delete information about them from the search engine’s results. Gini points out that the European Court’s decision requiring that Google takedown information upon request does not sit well with Americans, who see this as undermining the right to free expression. Nevertheless, she advises clients with operations in Europe and elsewhere to take note of this move. It points to the need for companies operating globally to be sensitive to different values in different places. Martin is uncomfortable with the potential that this ruling holds to rewrite and obfuscate history. Where do we draw the line between someone wanting to remove a hurtful or hateful opinion and someone who wants to remove or obscure facts? The true impact of this ruling will only be known over time.

And kudos to Scott Monty for the classy way that Scott announced on his blog that he had left his role as social media head at Ford. Scott praised his team, praised the company and praised the work that they did together. Others who are announcing a move would be well recommended to look at Scott’s departure announcement as a template for the right way to handle yourself when announcing a career change. 

Finally, Interesting factoid or fiction? Martin says that Canada is the only country in the world that still celebrates Queen Victoria’s birthday as a national holiday. With fireworks no less. Is that true? Are we truly unique in the world?

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This is a slightly modified version of a post that I wrote on the Inside PR podcast blog. I’ve adapted it for ProPR so that it’s in my archive of posts.