AIMS (Association of Internet Marketing and Sales) hosted a session on Blogging for Executives in Toronto today. Featured speakers were Shel Israel, co-author of Naked Conversations, and Jim Estill, CEO of SYNNEX Canada and a Director of RIM.
The session was aimed at Directors, Vice Presidents and above. About thirty people attended.
Shel Israel provided an introduction to the what and why of blogging. Each participant at the session received a copy of Naked Conversations. Either most of the participants have already totally assimilated the content of the book or they have yet to read it. Whatever the explanation, there were few questions directed to Israel. In fact, at one point he asked himself a couple questions just to be able to answer them. (Come on Toronto, we can do better.)
The audience was much more animated in their response to Jim Estill. Questioners probed Estill’s motivation in becoming a CEO blogger and his assessment of the experience. Several of the questioners also asked for Estill’s advice on dealing with the resistance of legal departments and cautious executives. The conclusion I took away is that, at least in Toronto, business blogging has not yet reached the point of normalization.
A few takeaways from the session:
Thanks to AIMS Toronto for organizing this session.