Yesterday, I talked about why we are holding the Third Tuesday Measurement Matters conference. Today, I’d like to talk about what that conference might look like. And I’d like to ask for your input into the preliminary agenda of the conference.
What and who?
Third Tuesday Measurement Matters will bring together social media measurement experts and technology leaders.
We have a full day to organize. I’m proposing a single track so that we all share the same experience. That also keeps things simple and makes it easier to find a suitable venue.
Who then should we hear from? I think we should have a mix of
- Experts who can talk about how to approach the challenge of measuring social media. What should we be measuring? What metrics should we be applying in what situations?
- Measurement suite vendors who will provide practical demonstrations of the leading edge measurement tools. This should give us insight into what is possible now. And we should ask them to provide a preview of their development plans so that we can look ahead at how measurement will evolve in the near future.
The agenda will feature a series of panels of experts discussing key social media measurement issues. Between panels, the leading social media measurement suites will be demonstrated and we’ll hear about their strengths and development plans.
8:30 Opening Keynote
9:00 – 10:15 Panel: Monitoring: How to set up and run your social media command centre
10:15 – 10:35 Social Media Measurement Suite Demo 1
10:35 – 10:55 Break
10:55 – 12:10 Panel: New metrics for new media – influence, engagement, resonance – and others?
12:10 – 12:30 Social Media Measurement Platform/Tools Demo 2
12:30 – 13:30 Lunch & Keynote
13:45 – 15:00 Panel: Analysis – more than skin deep – how to find real meaning
15:00 – 15:20 Social Media Measurement Platform/Tools Demo 3
15:20 – 15:35 Break
15:35 – 16:50 Panel: Show us your ROI – Yes, we can demonstrate a return.
16:50 – 17:30 Closing Plenary – Participants talk about the best insights of the day
Theme sessions will feature three or four panelists. Each panelist will be asked to speak for five minutes on a single issue or idea that he or she thinks is of paramount importance and will be asked to clearly state one big or actionable idea that we can all take away. That will leave almost an hour in each panel for questions and discussions with participants.
The Measurement Suite Demos will feature three different leading-edge measurement suite vendors. We’ll ask vendors to avoid giving a standard sales pitch. We’ll ask them instead to talk to us about their approach to measurement – what metrics do they apply and what algorithms and measurement techniques do they use. We’ll also ask them to conclude by providing us with their views on the developments in measurement that they think we should watch for in the next year.
Does this work for you?
What do you think of this proposed approach? How can we improve it? Are there other topics we should address? What do you think of inviting leading edge vendors?
I’d like to hear from you. So, please leave a comment to discuss the ideas I’ve advanced in this post.