Teaching an old podcast new tricks

FIR_itunes cover_Inside_PRThe Inside PR podcast has been continuously produced since 2006. That’s a long time. Gini DietrichMartin Waxman and I have co-hosted the podcast for half of that time. (We took over from the podcast’s original co-hosts, Terry Fallis (who also co-founded Thornley Fallis) and David Jones.)

Ten years in, we’re making a change to the way that we record Inside PR that could lead to a significant change to the format of the show that we publish.

For all of its life, we have recorded Inside PR as a double ender, with the hosts each recording their tracks locally on their computer or a dedicated recorder. Following recording, we upload our individual tracks to a shared dropbox. Then the show’s producer edit combines the voice tracks together with the musical intros and outros, edits out the bloopers (yes, there are even more than the ones that you hear) and runs the finished product through a program called Auphonic to eliminate background rumble and level the sound across the different input sources.

Screenshot 2015-12-31 07.52.05About a month ago, we started to use a new tool, Zoom.us that transforms the way that we record the show and opens the possibility to making it available as a video podcast as well as an audio podcast.

Zoom.us replaces the double ender recording of individual tracks onto separate devices with a single online recording which can be downloaded as a single, level-balanced track. This eliminates a lot of work. But even more importantly, it also enables us to capture the recording on video. And we’re keen to add a video component to what until now has been an audio-only podcast.

For now it’s an experiment. If you listen closely to Inside PR episode 428, you’ll hear some significant variations in the sound quality between Gini, Martin and I. We’re attempting to identify the source of the differences – mic quality, the age and specs of the computer, the quality of the internet connection are the obvious first candidates for scrutiny. But as we bring up the general quality level, we hope to move on to offer a video feed in addition to the traditional audio feed. So, stay tuned for that.

Inside PR 427: Get ready for podcasting on Android

Martin WaxmanGini Dietrich and I are back with another episode of the Inside PR podcast. In this episode, we point to several #IPRMustKnows:

  • FIR_itunes cover_Inside_PRGini talks about the backlash against Black Friday consumerism and what one company did, announced it would be closed on Black Friday. A gesture that gained them tremendous positive commentary around social media.
  • Martin tells us that Rogers Publishing is pulling its Canadian fashion magazine, Flare, from newsstands, starting in January 2016. They’re not abandoning the magazine. They’ll keep publishing it digitally, because that’s where their audience is. Traditional magazines continue to evolve.
  • On the growth side of the ledger, podcasts are on their way to the Google Play. US Podcasters are registering their podcasts with the app now. Expect to see the launch to consumers early in 2016.

The US-first launch of podcasts on Google Play, the US-first launch of Facebook Instant News, the US-first launch of the Apple News launch raises an important issue for non-Americans. In a world in which first to market and first to use provides a real advantage, social businesses and marketers outside the US must play catch up again and again.

Finally, we talk about SXSW’s bobble of the gamergate panels. This was big news when it happened and it will be interesting to see how it colours the conference when it opens in March.

Are we talking to ourselves? We hope not. Please let us know what you think about the things we discussed on this episode.

Leave a comment on the blog, send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini DietrichJoseph Thornley, and Martin Waxman on Twitter.