The Guardian posted an article this morning, “Is streaming killing the radio star?” including this fact: “Since 2010, around 840,000 15 to 24-year-olds have switched off for good, according to research from Enders Analysis.”
As I read this, I realized for the first time that I’m one of those people. I no longer own a radio! That’s not something I consciously decided on. I simply had drifted over to spending all my time streaming music and listening to podcasts. The on-demand delivery of what I want when I want it has become the norm for me, not the linear format of radio.
And while I never made a conscious decision to stop listening to radio, over time, one by one, all my radios, from clock radio by the bed to kitchen radio, had been replaced by speakers that connect to my iPhone.
And reflecting on it today, I realized that the only time I ever hear a radio is in my Dentist’s office or if the Lyft driver turns a radio on.
This isn’t earth shattering. But it got me thinking about the quiet ways that change occurs. Not with a bang, but a whimper.
Martin Waxman, Gini Dietrich and I are back with another episode of the Inside PR podcast. In this episode, we point to several #IPRMustKnows:
Gini talks about the backlash against Black Friday consumerism and what one company did, announced it would be closed on Black Friday. A gesture that gained them tremendous positive commentary around social media.
Martin tells us that Rogers Publishing is pulling its Canadian fashion magazine, Flare, from newsstands, starting in January 2016. They’re not abandoning the magazine. They’ll keep publishing it digitally, because that’s where their audience is. Traditional magazines continue to evolve.
On the growth side of the ledger, podcasts are on their way to the Google Play. US Podcasters are registering their podcasts with the app now. Expect to see the launch to consumers early in 2016.
The US-first launch of podcasts on Google Play, the US-first launch of Facebook Instant News, the US-first launch of the Apple News launch raises an important issue for non-Americans. In a world in which first to market and first to use provides a real advantage, social businesses and marketers outside the US must play catch up again and again.
Finally, we talk about SXSW’s bobble of the gamergate panels. This was big news when it happened and it will be interesting to see how it colours the conference when it opens in March.
Are we talking to ourselves? We hope not. Please let us know what you think about the things we discussed on this episode.
Last year I bought a Mac. It came with GarageBand preinstalled. I’ve used Audacity for years to edit the Inside PR podcast. However, I think it’s time to bite the bullet and give GarageBand a shot.
Audacity is great. But I want to learn a new tool. So that I’m not dependent on a single tool. Because so many other podcasters tell me they use GarageBand, and I want to understand why they like it. And so that I can reassure myself that Audacity has kept up with the times.
So I open up GarageBand and go to the Help files to learn how to use it. Where’s the tutorial? There’s no tutorial! What the heck, Apple?!?!
Yes, there are Help text files and pictures. But they seem to be geared to people who want to produce music. Nothing I can find in the help files really guides me in creating a podcast.
Time to turn to Google and search for “GarageBand tutorials.” Long story short – the Google results are led by Lynda.com tutorials. They’re good. But I don’t really want to purchase a subscription to Lynda.com.
Where else can I turn? YouTube, of course. A quick search on YouTube turns up several tutorials posted by enthusiasts, people who love to create things and publish them to help others.
I find exactly what I’m looking for – thanks to Ryan Palmer. His video, embedded in this post, shows me how to create my audio track, add a musical intro and outro, and export my finished file as an MP3. These are exactly the basics I’m looking for, the things that any podcaster needs to get going.
Ryan helped me with his video – offered freely to me and others. So, what could I do to thank him? Well, this post with the embed to his video is one small way I can say thanks. At the time that I viewed Ryan’s video, it had 11,184 views and 111 recommendations. If you discover this post and watch Ryan’s video and give it a thumbs up – if it gets even one more view, I’ll feel that I’ve given back to him the best kind of thanks I can offer.
So, if you are a podcaster wondering how to get started editing your podcast in GarageBand, watch Ryan’s video. I’m sure you’ll find it useful.
And if you do, think about recommending it to someone else.
Thanks Ryan. Your video was exactly what I needed to get me started in GarageBand. 🙂