Attention-demanding creative doesn’t need to be expensive. If you have a slightly off-centre, quirky eye for the unusual, you can create something remarkable, entertaining and memorable – like this video shot with nothing more than an iPhone.
I have no idea who Richard Dunn is (although I’m going to try to track him down for the Inside PR podcast.) But he kept me watching his video to the very end. Even the Celine Dion music couldn’t stop me. I just had to see how he resolved his “cry from the heart.”
Thanks for the entertainment, Richard. You’ve reminded us that we don’t need to spend a lot of money to create something interesting. We just have to have a good, off-centre perspective – and timing.
In the past two weeks, requests by European citizens have flooded Google with requests to delete information about them from the search engine’s results. Gini points out that the European Court’s decision requiring that Google takedown information upon request does not sit well with Americans, who see this as undermining the right to free expression. Nevertheless, she advises clients with operations in Europe and elsewhere to take note of this move. It points to the need for companies operating globally to be sensitive to different values in different places. Martin is uncomfortable with the potential that this ruling holds to rewrite and obfuscate history. Where do we draw the line between someone wanting to remove a hurtful or hateful opinion and someone who wants to remove or obscure facts? The true impact of this ruling will only be known over time.
And kudos to Scott Monty for the classy way that Scott announced on his blog that he had left his role as social media head at Ford. Scott praised his team, praised the company and praised the work that they did together. Others who are announcing a move would be well recommended to look at Scott’s departure announcement as a template for the right way to handle yourself when announcing a career change.
Finally, Interesting factoid or fiction? Martin says that Canada is the only country in the world that still celebrates Queen Victoria’s birthday as a national holiday. With fireworks no less. Is that true? Are we truly unique in the world?
This is a slightly modified version of a post that I wrote on the Inside PR podcast blog. I’ve adapted it for ProPR so that it’s in my archive of posts.