“people who view videos on their phones are 1.4X as likely to watch ads as those who view videos on desktop computers or televisions.“
“Smartphone viewers are 1.6X as likely as TV viewers to turn to their peers in person and talk about the video content they’re watching.”
“smartphone video viewers were nearly 2X as likely as TV viewers to feel a sense of personal connection to brands that show video content or ads on their devices and 1.3X as likely as desktop viewers.”
“More than 50% of the smartphone video viewers we surveyed said they used video to help them make product decisions in stores or on company websites…” and
Attention-demanding creative doesn’t need to be expensive. If you have a slightly off-centre, quirky eye for the unusual, you can create something remarkable, entertaining and memorable – like this video shot with nothing more than an iPhone.
I have no idea who Richard Dunn is (although I’m going to try to track him down for the Inside PR podcast.) But he kept me watching his video to the very end. Even the Celine Dion music couldn’t stop me. I just had to see how he resolved his “cry from the heart.”
Thanks for the entertainment, Richard. You’ve reminded us that we don’t need to spend a lot of money to create something interesting. We just have to have a good, off-centre perspective – and timing.
I started my working career as an aide to politicians. I was proud to be involved in politics and government because I believed that I could make a positive difference.
It’s been a week like few others north of the border in Canada. Thanks to Rob Ford, we’ve garnered an unwelcome share of both national and international media attention. And that’s produced some remarkable moments. And all of them have been passed along through social media.
1. Vulgar Rob Ford
The raw video. Really raw video. You won’t believe the language he uses.
What does the picture to the right convey? Of course, it immediately shouts out video production. For years, we’ve seen cameras like this toted by professional news videographers. You see them at every news conference and at major events.
But that image of video production is becoming as outmoded as the image of the rotary telephone.
Keith approached us in the springtime about creating a video for Rogers Annual General Meeting. The product of this was assignment: Next is Now.
Clearly, people found it told a story they could relate to. It was passed around on Twitter, generated blog coverage and, looking at the YouTube stats, held viewers attention right through to the end.
And while it worked well online, I got an even bigger kick out of the fact that Kevin Newman, the Chair of the University of Waterloo’s Canada 3 conference, showed the video during his opening for the conference. Having someone like that use your material for a purpose beyond which it was created suggests that you truly hit on something genuine and worthwhile.
Thanks again to Rogers for giving us the chance to stretch and do some of our best work 2010. That’s a chance that I truly appreciate.
Amber has earned a reputation covering and commenting on tech through traditional media Citytv, CP24, and CBC, and new media. Every week she can be heard with Leo Laporte on [email protected]. Together with Chris and Jeff, she produces the CommandN video podcast. They’ve also made online video production a successful business, MGI Media.
Amber, Chris and Jeff will provide Third Tuesday participants with advice on how to shoot and edit video, how to create community around your videos online, and how to monetize online video.