Medium reminded me today that even the most boring and trivial interactions with your community can be a source of unexpected creativity and delight. I’m used to seeing the same old same old boring “bug fixes” explanations of updates to iOS Apps. But when I checked the iOS App updates on my phone today, I saw this messages, which was anything but routine. And as I read it, not only did it bring a smile to my face, but it reminded my that Medium is a place for creative ideas and intelligent discussion.
It’s easy to say, “OK, that’s Medium’s business.” But don’t go there. That’s a dead end. Ask yourself, “Why should the people at Medium be any more creative than I am? Don’t I have many opportunities in my day to turn the routine into something fresh and unexpected?”
We all get used to things that are routine. They pass by as a blur in our day. They may be unremarkable or even irritating necessities. But they don’t have to be.
So, make this promise to yourself, “Today, I will look at all the routine things I do and turn at least one of them into an unexpected moment of creativity and joy.”
Attention-demanding creative doesn’t need to be expensive. If you have a slightly off-centre, quirky eye for the unusual, you can create something remarkable, entertaining and memorable – like this video shot with nothing more than an iPhone.
All by myself from Richard Dunn on Vimeo.
I have no idea who Richard Dunn is (although I’m going to try to track him down for the Inside PR podcast.) But he kept me watching his video to the very end. Even the Celine Dion music couldn’t stop me. I just had to see how he resolved his “cry from the heart.”
Thanks for the entertainment, Richard. You’ve reminded us that we don’t need to spend a lot of money to create something interesting. We just have to have a good, off-centre perspective – and timing.
Others noticed this too:
Gawker got it
CBC Radio interviews Richard Dunn
Spontaneous creativity is the beating heart of jazz music. Fans of jazz delight even more in the live performance than they do the studio recording. Why? Because no two jazz performances are alike. Jazz musicians are constantly improvising, building new ideas into what they play, finding inspiration in the moment.
How do great jazz musicians create something coherent and fresh each and every time they step onstage? In a recent TedTalk, Jazz vibraphonist Stefon Harris illustrates how attentive listening by individual players can spark creativity in an ensemble.
Business can learn a great deal from the spontaneous improvisation of jazz. All too often, we pay lip service to listening. In fact, many apparently skilled managers have made a fine art of the seemingly sincere, but ultimately empty acknowledgment of others’ ideas. Harris and his group drive home that actually acting on the new and different idea can lead to something remarkable.
I’d recommend showing Harris’ TEDTalk to your team at the beginning of a brainstorm. It’s a great message that will surely put an end to the “yes but” mentality that can stifle creativity.
Also worth reading: Dannielle Blumenthal approaches the importance of being open to listen to different perspectives in her post, Are you secure enough to handle an engaged employee? Good advice for anyone leading an employee meeting.