Two Inside PR Podcasts this week

Memorial Day Weekend is just around the corner. And we know that a lot of the listeners to the Inside PR podcast will be driving to weekend getaways tomorrow. So, we’re publishing this week’s episode before the weekend instead of after, so that our U.S. subscribers will have it to keep them occupied during their trips.

This week, we cover a lot of ground: Ev Williams reminds us about what the Internet can and should be. Worth considering. Society & Data issues a report on Media Manipulation and Disinformation Online. Worth Reading. Is Pinterest Shazam for Food? Worth sampling. Facebook struggles with community standard and keeps marching forward in video. Worth a time out? And MP3 is dead. Worth debunking.

If you’re not a subscriber yet, click over to the Inside PR podcast blog to download Inside PR 475.

Happy Memorial Day!

Government of Ontario delivering on open data commitment

Ontario Legislature Building

In 2016, the Government of Ontario signed on as one of the first wave of members of the Open Government Partnership’s subnational government pilot program. In joining the plan, Ontario submitted an Open Government Partnership Action Plan that included a commitment to “strengthen Ontario’s commitment to making government data open by default by adopting the International Open Data Charter.” Ontario formally adopted the Charter on May 5, 2017.

Ontario seems to be making good on its open data commitment.

Participants in the consultations conducted in developing the OGP commitments recently received an update from the province which indicated, in part,

“… Ontario’s data catalogue now includes a comprehensive list of data owned or managed by government, including over 570 open datasets.  The catalogue lists data as either open, restricted, under review or in the process of being made open.

“Knowing what we have is the first step in understanding which data is the most valuable to our stakeholders and the public. Our data catalogue will help us prioritize which data sets to release first.

“We will continue to expand the data inventory to make all government data open by default. This means opening up all government data, unless it is exempt for legal, security, confidentiality, privacy, or commercially sensitive reasons.

“Provincial agencies are also posting lists of their datasets online. Over 95 agencies have their data listed on their websites, and some have begun taking further steps to engage users of their data.”

Ontario’s Data Catalogue

Ontario’s data is available at the Province’s online Data Catalogue. Data sets are classified as open, in the process of being opened, under review or restricted.

As of the date of writing this, the Catalogue lists 2351 data sets. Of these:

  • 576 are open;
  • 198 are to be opened;
  • 1008 are under review; and
  • 569 are restricted.

That means that, at the time of writing, just under one in four of the data sets in the catalogue are restricted. The catalogue gives no explanation for the restricted categorization of these data sets. I have sent the government and email query re the criteria used to assign the restricted category to a data set and I will update this posted when I receive a response.

A good start

So, that’s the not-so-good news. But I believe that the commitment to open by default, backed up by the 576 data sets that already have been opened as well as the transparency achieved by publishing the catalogue represents a huge advance. It means that citizens will have easy access to much more information than they could have achieved even a few years ago. And with data comes knowledge and understanding. Knowledge and understanding that can be used by citizens to increase their engagement with government.

So, kudos to Ontario. Kudos to the Open Government Partnership. So far, so good.

 

Find out who wants to join your Facebook group

Better Tools for Facebook Group Administrators

Facebook Groups are used by many organizations and groups to bring their members and communities together in an accessible discussion forum. Now, Facebook has provided group administrators with the ability to set up a brief questionnaire that prospective new members would answer when requesting membership in the group. It’s not a big thing. But it will help administrators to understand who is joining the group and what has drawn them to it.

We’ve set up a questionnaire for new members of the Inside PR podcast Facebook Group. The questions are simple:

  • Where did you hear about the Inside PR podcast?
  • What topics would you like to hear about on the Inside PR podcast?
  • Which other podcasts do you find most useful to you in your work?

Easy to answer questions that will provide us with new insight into the evolving membership of our Facebook Group. A small innovation, but a valuable innovation.

Martin Waxman, Gini Dietrich and I discuss the new Facebook Group questions on the Inside PR podcast, episode 474.

Two Inside PR episodes in one week

I just posted Inside PR 473. This is me playing catch up. As some listeners noticed, I fell behind in posting and episodes were dropping two weeks after we recorded them. But now we’re up to date and I’m hoping to publish each future episode within two days of recording.

As for episode 473, after several weeks of being in the wrong place at the wrong time, Gini DietrichMartin Waxman and I all together for this episode. We talk about Twitter’s deal with Bloomberg to produce video, Feedly’s coming mute filters, Sysomos’ new integrated platform, and the end of Yik Yak.

You can listen to episode 473 on the Inside PR podcast blog.

 

The New York Times and Snapchat: All the Media that fit?

The New York Times has had perhaps the greatest success of any traditional top-tier newspaper in moving toward being able to sustain its business based primarily on its online presence. And it keeps exploring new channels that may be part of the new revenue mix. The Times has been on Snapchat for the past two years. In April, it joined Snapchat Discover.

NY Times animated GIF of Travis Kalanick

Travis Kalanick

Kudos for the Times for experimenting. But it’s hard to see how Snapchat Discover matches the nature of the Times content. Take an early Discover article as an example. On Sunday April 23, the Times ran a major feature on Uber CEO Travis Kalanick. The version of the Times Website clocked in as just under 4,000 words.  The next morning, the Times launched its Snapchat Discover channel with the Kalanick story. And what a difference! The Snapchat version contained an animated GIF and three text panels containing under 160 words. That’s right. 4,000 words on the Times site. Less than 160 on Snapchat.

It strikes me that this is one channel that may prove a dead end for the Times. It is arguable that the in-depth reporting that leads to a 4,000 word story is the essence of the Times attraction and the reason that it is thriving in the era of alternative facts. Boiling that down into 160 words is little more than a tease, the equivalent of publishing the headline and a quote. And that’s not what the New York Times is.

Of course, their thinking may be that every revenue stream makes a contribution. And I can’t argue against that. Every content marketer knows the effectiveness of repurposing content for multiple channels.

On the other hand, if the thinking is that Snapchat Discover will provide an on-ramp for a new generation to discover the value of the full NY Times, I’m skeptical. I just don’t think that people who come to the content in a flow of brief video clips and 160 word stories anchored in the zeitgeist of celebrity culture are likely to convert into subscribers to the Times flagship property. It’s  a different medium that it does not translate well.

Of course, time will tell. So, it will be worth checking back in on this experience every quarter until the Times declares its success or reassesses the effort.

Martin Waxman and I discussed the New York Times on Snapchat, along with several other topics on the Inside PR Podcast episode 472. So, if you’re interested in hearing our discussion, click over to the Inside PR podcast blog or subscribe on iTunes.

Talking public participation on Inside P2, episode 3

Inside P2 logo

 

Episode 3 of the Inside P2 podcast is live.

On this episode, we talk about the shutdown of open.gov, the opening of the Canada School of Public Service armchair sessions to the general public, the IAP2 North American Conference agenda, and P2 learning opportunities you can participate in.

Inside P2 is one of two podcasts I host or co-host. The other is Inside PR. You can subscribe to both on iTunes or the podcast app of your choice. And if you are a listener, please tell others about these podcasts. Thanks!

RIP Twitter Egg

When I signed onto Twitter this morning, I realized that I’d been followed by a new “egg.” Except that the egg had been replaced by a generic head.

I guess that’s the idea. Twitter wants to step back from its unique “egg” identifier for new accounts that had become synonymous with online harassment.

So, Twitter has taken a step to address its uncomfortable identification with a widespread problem. But a branding change doesn’t equate with effective measures to address the real problem of harrassing  behaviour which Twitter enables.

Search on Snapchat provides an easy entry path for casual users

It hasn’t arrive on my phone yet. But news that Snapchat is enhancing its search function to support topic keywords will make the app more intuitive for the casual user. And that’s the biggest challenge right now for Snapchat: breaking out of its core enthusiast base to gain a wider and larger audience. It must overcome this barrier to justify sky-high stock valuations and to avoid the walking dead fate that seems to have befallen Twitter.

Source: Snapchat (SNAP) is becoming a search engine more like Facebook (FB) — Quartz

Bookends: George Smiley saga to wrap this fall in new John le Carré novel

The Guardian is reporting that John le Carré will resurrect his classic character, Spymaster George Smiley, one last time. Publication date September 7.

Will I be preordering the book? You bet.

Le Carré’s novels have been an ongoing presence throughout my life. And I can’t wait to see how he wraps up Smiley’s saga.

 

Source: George Smiley to return in new John le Carré novel, A Legacy of Spies | Books | The Guardian