Is podcasting on the verge of tipping from a creator-driven medium to an advertiser-driven channel? UNU predicts the trends. Microsoft gets LinkedIn. And crises bring out the best in both social and mainstream media. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.
Midroll acquires Stitcher
A big deal by podcasting standards. Podcast advertising broker Midroll has acquired Stitcher. I think that independent podcasters have reason to worry that, if successful, Midroll/Stitcher will do to podcasting what Facebook did to the open Web. Martin and Gini are still making up their minds about this. Whatever your view, if you care about podcasting, this is an #IPRMustKnow.
Who knew UNU?
UNU is a site that uses the wisdom of the crowd to answer questions and predict trends. Very 2008.
Microsoft acquires LinkedIn
The news that Microsoft is acquiring LinkedIn broke just before we recorded this episode. So here you get our first impressions of the potential benefits and downsides of Microsoft’s integration of LinkedIn with its Office suite.
Crisis brings out the best in us
Finally, in the wake of the Orlando shootings, we reflect on the current state of crisis communications, how news flows through social media and the important role of mainstream media to establish context, discern authoritative, credible witness testimony and curate the reports from social media.
This article is cross-posted on Inside PR.
You and I probably share something in common. We probably use more than one social network. And if we do, we’re probably always considering what we get out of each network and wondering whether the time we invest in each is worthwhile.
I use four social networks on a regular basis: Twitter, Google+, Facebook and LinkedIn. Each seems to be do different things better than the others.
Twitter is my real time news flow. I follow people who care about, think about and speak about the things I also care about. So, if I’m likely to hear first about something important to me on Twitter (Sorry mainstream news sites. You no longer are a destination for me.)
Google+ gives me the best conversations with the smartest people. There’s no apparent limit on post or comment length. And people routinely go back and forth and discuss topics in depth. It’s really a satisfying discussion.
Facebook is where the most people are. And it’s hard to ignore a place where most of my friends hang out. Still, it seems like the cotton candy of social networks. All show. But empty calories. There’s really nothing of substance happening there.
LinkedIn is the “business network”. I get the least out of LinkedIn. It seems to be a place for people to make useful business connections. And it feels a bit tawdry, a place for users and people who want to be used.
So, that’s the way that I see my social networks.
What about you? Do you agree with my assessments of the different networks? Which do you use? What do you think each one is best for?
On this week’s Inside PR podcast, Martin Waxman, Gini Dietrich and I talk about a question raised by FIR‘s Shel Holtz: should we trust recommendations of a person that are posted on LinkedIn?
Listen to this week’s podcast to hear our take on this question.
What do you think about this issue? Leave a comment below or send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, or message us @inside_pr on Twitter. Or connect with Martin Waxman, Gini Dietrich, and me on Twitter.