Social networks: What are they good for?

You and I probably share something in common. We probably use more than one social network. And if we do, we’re probably always considering what we get out of each network and wondering whether the time we invest in each is worthwhile.

I use four social networks on a regular basis: Twitter, Google+, Facebook and LinkedIn. Each seems to be do different things better than the others.

Twitter is my real time news flow. I follow people who care about, think about and speak about the things I also care about. So, if I’m likely to hear first about something important to me on Twitter (Sorry mainstream news sites. You no longer are a destination for me.)

Google+ gives me the best conversations with the smartest people. There’s no apparent limit on post or comment length. And people routinely go back and forth and discuss topics in depth. It’s really a satisfying discussion.

Facebook is where the most people are. And it’s hard to ignore a place where most of my friends hang out. Still, it seems like the cotton candy of social networks. All show. But empty calories. There’s really nothing of substance happening there.

LinkedIn is the “business network”. I get the least out of LinkedIn. It seems to be a place for people to make useful business connections. And it feels a bit tawdry, a place for users and people who want to be used.

So, that’s the way that I see my social networks.

What about you? Do you agree with my assessments of the different networks? Which do you use? What do you think each one is best for?

 

  • As you know, I’m also using Pinterest. I use it for personal stuff (which we discuss on Inside PR this week), but I’ve also been testing it as a traffic source to Spin Sucks. I started a week ago. As of today, it’s sending 70% new traffic, those people are spending more than seven minutes on the site, and the bounce rate is six percent. While we don’t have a call-to-action, other than subscribe, we are seeing the numbers increased from this one little platform.

    • Chris Eh Young

      Those are promising numbers Gini. Maybe I should give Pinterest another go.