The Guardian posted an article this morning, “Is streaming killing the radio star?” including this fact: “Since 2010, around 840,000 15 to 24-year-olds have switched off for good, according to research from Enders Analysis.”
As I read this, I realized for the first time that I’m one of those people. I no longer own a radio! That’s not something I consciously decided on. I simply had drifted over to spending all my time streaming music and listening to podcasts. The on-demand delivery of what I want when I want it has become the norm for me, not the linear format of radio.
And while I never made a conscious decision to stop listening to radio, over time, one by one, all my radios, from clock radio by the bed to kitchen radio, had been replaced by speakers that connect to my iPhone.
And reflecting on it today, I realized that the only time I ever hear a radio is in my Dentist’s office or if the Lyft driver turns a radio on.
This isn’t earth shattering. But it got me thinking about the quiet ways that change occurs. Not with a bang, but a whimper.