The “Illusory Truth Effect”

Talking about The Hill’s retweeting of Donald Trump’s tweets, regardless of their truthfulness, Media Matters reminds us of a concept we should all bear in mind before hitting the publish button.

the “illusory truth effect,” a concept by which a lie begins to seem more true the more it’s repeated. A 2017 Wired article explains this as “a glitch in the human psyche that equates repetition with truth” and quotes University of Toronto psychologist Lynn Hasher as saying it’s “likely more powerful when people are tired or distracted by other information.”


Source: The Hill can’t stop spreading misinformation about Trump’s impeachment