…most [people] didn’t know or simply misunderstood what Twitter was for – many thought of Twitter primarily as a social network, a place to find and connect with friends and family members. Second, they thought if they wanted to use Twitter, they were “supposed to Tweet every day” and didn’t think they would have that much to say. We realized we had some explaining and clarifying to do!
Twitter has problems. Growth has stalled, even shrinking. People who haven’t used it aren’t sure what it is. New users find it confusing and difficult to get started. Executives are jumping ship. And the Trolls keep popping up.
In the past year, the company has tried to handle these problems in a substantive way, introducing a raft of improvements, including better integration and display of videos, less restrictive character limits on tweets, an easier way for new users to find and connect with people, longer and easier direct messaging, and a new timeline algorithm that shows you the top tweets that you missed when you were signed off. And in the past few weeks, it has added a raft of deals to live stream MLB and NHL games.
Now, the company is ready to reintroduce itself to the world – with a new video ad campaign headed up by the tag line, “What’s Happening.” The campaign emphasizes video of recognizable events, highlighting Twitter as a place not just to talk about what is happening, but to actually see what is happening.
See what’s happening: https://t.co/ChbWRrSJyKhttps://t.co/r9AZd9rzI3
— Twitter (@twitter) July 25, 2016
See what’s happening — politics on Twitter.https://t.co/xaJo3PmYn5
— Twitter (@twitter) July 25, 2016
I use Twitter constantly as a news feed. News about what my friends think is important. News about what is happening in the world.
I can’t imagine a world without Twitter. So, as an avid user. I wish them well. And hopefully, the last line in their blog post announcing the campaign will in fact prove to be true: “This is just the beginning!”
Fingers crossed for Twitter.