What do you think of our "Social Media Websites?"

• • No Tags

76designMy colleagues at 76design have launched their new Website. I think it rocks! And I hope you like it as well.

The 76design site is a companion to the Thornley Fallis site. Both sites are built around the blog and podcast content of the employees who work at the companies. This “social media design” enables visitors to learn about the companies through the blog postings of the people who work here. People like Michael O’Connor Clarke, Chris Clarke, Terry Fallis, the PR Girlz, the 76design team and me.

Thornley FallisWe designed our Websites this way because we understand that companies are in essence the people who work for them. And we want visitors to come to know us through the eyes of our people. If we are successful in creating an environment that attracts and supports creative, thoughtful people who are passionate about their work, this will show through. And we will be successful.

At least that’s our belief. And as time passes, we’ll test this belief through experience.

Please let me know what you think of our sites. Do you like the approach? Does it work? How can it be improved?

Have you had experience with Expertclick.com and the Yearbook of Experts?

• • No Tags

Yearbook of ExpertsHave you had any experience with Expertclick.com, which publishes the Yearbook of Experts? If so, please tell me whether it was good, bad or indifferent.

Expertclick offers its paying members an opportunity to list their biographies and areas of expertise in a searchable database and a printed Yearbook of Experts. In addition, they also offer their paying members the opportunity to publish monthly news releases on a release wire which they claim is distributed to over 11,000 journalists. Finally, they claim more than a million hits per month on their website.
One of my clients has asked me whether he should pay the $2495 US listing fee to appear in the Yearbook of Experts and to use their weekly news release service. I haven’t used this service before. So, I’m hoping to get some feedback on whether the actual results justify an investment of this type.
If you have used this service, I’d appreciate it if you could leave a comment or email me to let me know if it met your expectations. Did it yield any real results for you or your clients? Did reporters actually use it to identify sources for articles?

Thank you to anyone who can help me with this research.

Moving Day

• • No Tags

Moving Day - 76designSo, you’re really busy. Business is booming. New people are joining the company. You’re bursting at the seams.

What’s a good way to throw a spanner in the works? Well, move the office to bigger space.

At last, I’m unpacked. It’s good to be here. But, am I ever behind in my work – and my posting.

Moving Day - Joe's office