At this year’s IABC Research Foundation luncheon, Lynne Lancaster will speak about Minding the gaps: Engaging four generations in an info-saturated world. “Traditionalists, Baby Boomers, Generation X’ers, and Millenials … Each of these generations has unique expectations for how messages should be delivered, and which hot buttons are most important to hit. … savvy communicators need to know what’s important to each generation of listeners and how to make an emotional connection.”
Both of the afternoon sessions I’m planning to take in focus on employee communications.
First, David Grossman will discuss Making the most of leaders through effective leadership communication. The programme promises that the session “will explore a proven four-step leadership communications model and teach the skills necessary to coach leaders to drive business results and improve performance through effective leadership communication.” Something which I know that the folks back at my office would like to teach me! Later, it’s back to the online world: Intranets on the cutting edge: A look at what’s possible now and probably tomorrow, with Donna Itzoe and Jerry Stevenson. A look at “one of the most technologically advanced intranets on the planet – Verizon’s Digital Workplace.” Hmmm. I’m not sure it’s in this fiscal year’s budget. But I can always dream.