I’m heading over to the conference in a few minutes. There are a number of sessions I hope to attend and post about.

Ragan has organized the sessions into four tracks. I plan to follow the Social Media track with a brief crossover into the media relations track for a session with blogging journalists.

First up this morning, Robert Scoble is delivering the keynote address. His topic: Naked conversations: How blogs are transforming your public relations—and your business.

Next, Jen McClure, Executive Director of the Society for New Communications Research, will tackle The new world of PR: Identify and engage the new influencers.

The morning will end with Shel Holtz’s presentation on Mixing podcasting and PR: How the audio revolution can support clients’ objectives.

If the Wi-Fi feed is good, I’ll live blog. Otherwise, I’ll post at the end of the day.