Is dealing with the news media part of your job? Are you looking for advice and best practices that will enable you to be more effective in your dealings with the media? Then you should may be interested in the Canadian Institute’s Advanced Media and Public Relations Summit in Toronto June 28-29.

I’ll be attending as well. On the second day of the conference, I’ll make a presentation about the tools and methods my company, Thornley Fallis, uses to monitor and manage our relations with both traditional media and new digital influences.

The agenda for the conference is available at the Canadian Institute Website. It’s a great opportunity to spend two days exploring the leading edge of media and public relations.