The Canadian Olympic Committee’s Digital Manager, Georgia Sapounas, traveled to Ottawa yesterday to provide the Third Tuesday Ottawa participants with a glimpse into the Canadian Olympic Committee’s plans to use social media during the Sochi Winter Olympic Games. And as always, the Third Tuesday participants tweeted extensively about what they were hearing and thinking. I’ve captured some of the highlights from the #3tYOW Twitter stream.
First 3rd Tuesday event! Excited for a great speaker tonight. #3tyow
— Stuart Buist (@Stuart_Buist) November 25, 2013
A great turnout at #3tyow for @georgiasap pic.twitter.com/aiNqrh7Gdw
— Joseph Thornley (@thornley) November 26, 2013
@georgiasap speaking on the digital road to Sochi #3tyow pic.twitter.com/SwxTfJMmpo
— Joel Elliott (@OttawaJoel) November 25, 2013
#3tyow what's it like working #socialmedia for the cdn olympic team? Go to events, Head down, in smartphones
— Joel Elliott (@OttawaJoel) November 25, 2013
Fan first model for their brand digital team. I love it! #3Tyow
— Ottawa Bev (@OttawaBev) November 25, 2013
Digitally connected brand is powered by emotion, and driven by insights. #3TYOW
— kscheel (@kscheel) November 25, 2013
We're over at #3tyow listening to @georgiasap talk about #Sochi2014.
— CBC/Radio-Canada (@CBCRadioCanada) November 25, 2013
Full house at Third Tuesday! Thanks to our sponsors @RogersHelps & @Cision_Canada #3tyow
— Maxine Patenaude (@MaxineRosalie) November 25, 2013
#social and #mobile will make #Sochi2014 the most connected games. #3tyow
— Melissa Juergensen (@MLJ_WebGirl) November 25, 2013
#3tyow presentation pic.twitter.com/3edsy4f2UE
— Darcy inventorArtist (@inventor_Artist) November 25, 2013
From @georgiasap mobile saturation is what will drive social! #3Tyow
— Ottawa Bev (@OttawaBev) November 25, 2013
15% of visitors to Olympic.ca accessed by mobile 1yr ago – now, up to 36% – projected to be 50% by Sotchi games #3TYOW
— kscheel (@kscheel) November 25, 2013
From 52 million digital impressions to 500 for Sochi. Wow! Social + mobile will get the CPC there. #3tyow
— Zeina (@__IamZee) November 25, 2013
#3tyow engage people by putting fans first. Create a 'constant crowd'
— Joel Elliott (@OttawaJoel) November 25, 2013
#3tyow @CDNOlympicTeam puts fans first. Operates with a 'content culture' for compelling content/material.
— Melissa Juergensen (@MLJ_WebGirl) November 25, 2013
The digital team with the Canadian Olympic Committee hopes to have 500+ million digital impressions. #dreambig #3tyow
— Kristine D'Arbelles (@KristineDarbell) November 25, 2013
Mobile reach of Olympic.ca at 50% now; just 15% a year ago. (Consider the implications for content marketing) #3TYOW
— Tina Barton (@TinaMBarton) November 25, 2013
@CDNOlympicTeam Using compelling content & fans first approach to attract a "constant crowd" – large, frequent and loyal #3TYOW
— kscheel (@kscheel) November 25, 2013
"Content creation without a marketing component is a wasted effort." – @georgiasap #3TYOW
— Michael Cacho (@michaelcacho) November 25, 2013
"Content creation without a marketing component is a wasted effort" –@georgiasap everything must be measurable, have call-to-action #3Tyow
— kscheel (@kscheel) November 25, 2013
Use Mobile to make it easy and accessible RT @OttawaJoel: #3tyow engage people by putting fans first. Create a 'constant crowd'
— Sarah (@_SarahReda) November 25, 2013
#3tyow cdn olympic committee has had playful back and forth with @buzzfeed. We can't help it that we rock at winter sports!
— Joel Elliott (@OttawaJoel) November 25, 2013
"Speed trumps perfection" when it comes to riding what's "relevant". I couldn't agree more. #3tyow
— Zeina (@__IamZee) November 25, 2013
Speeds trumps perfection in a digital world #3tyow (of course with reason)
— Kristine D'Arbelles (@KristineDarbell) November 25, 2013
You don't like our @CDNOlympicTeam gear? Ha that's ok because everything looks good with gold! #3tyow #loveit
— Maxine Patenaude (@MaxineRosalie) November 25, 2013
"Speed trumps perfection" @CDNOlympicTeam was nimble, responded with humour to win the day in responding to Buzzfeed article #3TYOW
— kscheel (@kscheel) November 25, 2013
#3tyow hard to predict a hashtag trending, but you can plan for it.
— Joel Elliott (@OttawaJoel) November 25, 2013
@3tyow with @georgiasap on Digital Road to Sochi @CDNOlympicTeam http://t.co/80aSxLCnZO pic.twitter.com/oYnjRQRiMi
— IO Digital Media (@ioDigitalMedia) November 25, 2013
#3tyow infographics get shared, plain and simple. @cdnolympic hockey jersey images got picked up by media within minutes of tweeting!
— Joel Elliott (@OttawaJoel) November 25, 2013
I like idea: Retweet To Win (& Fundraise)- @CDNOlympicTeam saw 12x & 14x volume increase. I'd like to hear more results #3TYOW
— Tina Barton (@TinaMBarton) November 25, 2013
.@CDNOlympicTeam's brand promise and long term goal: make joining our network worthwhile for every fan #3TYOW #Sotchi2014
— kscheel (@kscheel) November 25, 2013
Agree humour great in social campaigns-but requires flexible/playful work culture otherwise hard to get out on time #3TYOW
— Tina Barton (@TinaMBarton) November 25, 2013
Goals for #Sochi2014: Reach, retention, inclusion #3TYOW pic.twitter.com/YwHtWmeyEL
— Melissa Juergensen (@MLJ_WebGirl) November 25, 2013
Retention is key in #social. Build a long-term relationship, says @georgiasap #3TYOW
— Melissa Juergensen (@MLJ_WebGirl) November 25, 2013
Inclusion = include athletes and as many sports as possible. #3TYOW
— Melissa Juergensen (@MLJ_WebGirl) November 25, 2013
@CDNOlympicTeam @georgiasap use fans avatars in marketing campaigns to personalize social reach – love that #3TYOW
— Tina Barton (@TinaMBarton) November 25, 2013
#Sochi2014 campaign will look like a conversation from @CDNOlympicTeam #3TYOW
— Melissa Juergensen (@MLJ_WebGirl) November 25, 2013
#3tyow Sochi Marketing will be established as a 'conversation vs a campaign'. Hashtags at the forefront of all measaging
— Joel Elliott (@OttawaJoel) November 25, 2013
#3TYOW @georgiasap saying that a #hashtag will be a centre of every Olympic campaign/micro-contest #Sochi2014
— Ana Lissansky (@Lissansky) November 25, 2013
Don't be the first, don't be the worst – wise words on twitter disaster from @georgiasap #3TYOW
— Andrew Amell (@amella357) November 25, 2013
Importance for @CDNOlympicTeam to find a unique lens (different than media) during the games. #3tyow
— Geneviève Brisson (@BrissonGen) November 25, 2013
#Sochi2014 will be an oversaturated #social market. @CDNOlympicTeam will stand out through its unique content. #3TYOW
— Melissa Juergensen (@MLJ_WebGirl) November 25, 2013
After choosing to go with a single account the @cdnolympicteam has decided to add a french account for better engagement/spontaneity #3tyow
— Sarah (@_SarahReda) November 26, 2013
Thank you to @Rogers_Canada and @Cision_Canada for sponsoring #3tyow. You make it happen.
— Joseph Thornley (@thornley) November 26, 2013
@georgiasap One of my favourite #3tyow presentations. Thanks! #Sochi2014
— ColleenAtCUPE (@ColleenatCUPE) November 26, 2013
@georgiasap Ur presentation brings me back 2 my #olympicmoment in London. Amazing 2 watch my friend compete. #3tyow pic.twitter.com/OqCwfVAVAk
— Stuart Buist (@Stuart_Buist) November 26, 2013
@collreynolds wow. Thank you! #3TYOW
— Georgia Sapounas (@georgiasap) November 26, 2013