76insights gives publishers and marketers insight into how their content is resonating with their audience. It does this through an intuitive user interface that enables them to see patterns in which pieces of content are resonating, on which channels and social networks, and with whom. They can identify specific pieces of content that they want to further share with their audience and click out to the native application or their preferred application such as HootSuite to republish and share.

76insights is very different from any other social media tool that I have seen. And after I’ve described it to people, I often see that they are still puzzled about it.So this weekend, I decided to record a video showing how I use 76insights to do my work as a member of the Thornley Fallis content marketing team.

In this video I demonstrate how I use the analytics dashboard to identify patterns in which of our content was most resonant with our community, to identify who was interacting with that  content, and then to share items that I think will be of interest to one or more of my communities on different social networks.

76 insights is being rolled out by invitation to select content marketers and publishers. If you’re interested in knowing more or even in becoming one of the early adopters, click over to the 76insights site to find out more and, if you’d like, to request an invitation to be an early user.

Disclosure: 76insights has been developed by my colleagues at 76design and I’m proud as punch of what they are creating.