Mitch Joel kicked off the seventh season of Third Tuesday Ottawa this week. And he delivered big time for the capacity crowd.
Mitch is currently promoting his most recent book, Ctrl Alt Delete. And if you haven’t seen him speaking about this, you owe it to yourself to see him. You won’t regret it. And if you haven’t read the book yet, click over to your favorite eBook store and buy it right now. Yes, right now. Then come back and read the rest of this post.
Mitch is a great speaker. And like other great speakers, he tailors his remarks to the interest of the audience. And in the case of the social-savvy Third Tuesday crowd, he touched on several sweet spots. His presentation was chock full of quotable quotes. I’ve grabbed a few from the Twitter stream.
And we’ve started. @mitchjoel takes the stage at #3tyow Third Tuesday Ottawa pic.twitter.com/wJdSba72DR
— Joseph Thornley (@thornley) September 23, 2013
It’s a one screen world-people have multiple devices but the one holding your attention matter most says @mitchjoel #3TYOW
— Kelly Rusk (@krusk) September 23, 2013
Marketers are in purgatory: They know the world has changed but clients aren’t doing enough about it – .@mitchjoel #3tyow
— Francis Moran (@FrancisMoran) September 23, 2013
forget about a two, three, four screen world – the only screen that matters is the one that’s in front of you, says @mitchjoel #3TYOW
— Meghan Hellstern (@mhellstern) September 23, 2013
.@mitchjoel: we’re now looking at how contextual it is to the user rather than which screen – home in bed, on a subway, etc. #3TYOW
— Meghan Hellstern (@mhellstern) September 23, 2013
we’re at a major inflection point where tech has removed tech from tech – instant-on, perpetual, omnipresent, says @mitchjoel #3TYOW
— Meghan Hellstern (@mhellstern) September 23, 2013
The sign of a thought provoking presentation. People with heads down sharing what they hear. @mitchjoel #3tyow pic.twitter.com/DwokFh1Yx0
— Joseph Thornley (@thornley) September 23, 2013
“Your phone has become the remote control for your life.” @mitchjoel #3TYOW
— Michaela Schreiter (@Schreids) September 23, 2013
Digital is now physical and vice versa–square brings ecommerce to a bricks and mortar store. Cool stuff @mitchjoel #3TYOW
— Kelly Rusk (@krusk) September 23, 2013
Social media is the greatest thing in the world, unless you’re a teenager. #3TYOW
— Michaela Schreiter (@Schreids) September 23, 2013
We need to teach kids what media means; show them the human side of it. #3TYOW
— Michaela Schreiter (@Schreids) September 23, 2013
Most marketers are chief advertising officers, not chief marketing officers – they ask “what,” not “why.” @mitchjoel #3tyow
— Francis Moran (@FrancisMoran) September 23, 2013
A totally rapt group for the Q&A session at #3tyow with @mitchjoel pic.twitter.com/K8HUINRHYS
— Joseph Thornley (@thornley) September 23, 2013
.@mitchjoel: the world is going to be more 3 dimensional soon – the digital and physical collapsing in wearable tech, robotics, etc. #3TYOW
— Meghan Hellstern (@mhellstern) September 23, 2013
So @mitchjoel‘s future: a surgeon in a self-driving car wearing Google Glass while remotely performing surgery on a Davinci robot? ;P #3tyow
— Tanya Snook (@spydergrrl) September 23, 2013
New book to read. Looking forward to the reboot. / @mitchjoel #3tyow http://t.co/4ERbzb29yq
— Scott Oakley (@ScottOakley) September 24, 2013
Thank you to Third Tuesday’s sponsors
As we kick off this seventh year of Third Tuesdays, I want thank Rogers Communications and Cision Canada. Your generous support makes it possible for us to continue to bring great speakers to the Third Tuesday community. We couldnt’ do it without you.