Word from Chris Heuer that Mark Ragan has shut down the Social Media Club group in My Ragan and replaced it with the lame-sounding “Social Media Tools and Strategies” group, started by … Mark Ragan.
I have setup Social Media Club groups on Facebook, LinkedIn, Ning and many other social networking sites, so that members who use those services can come together to further the goals of the club. Mark invited me to create a group on his “myspace” clone a few weeks ago, and even invited me to promote our Workshop through it.
Since becoming the largest group on MyRagan, Mark has apparently changed his mind, because the group (and my profile) was represented by the Social Media Club logo. His post to the group (which he deleted after my response to this message) read:
“We are recreating the Social Media Club tomorrow and re-naming it to read simply: Social Media Tools and Strategies.
The current logo for the club is giving the impression that we are somehow selling this space to an advertiser. We are not. These groups are designed as non-commercial places where free discussion can flow without fear of being pitched. …”
This doesn’t sound good to me. I’ve followed Chris’ efforts to establish Social Media Clubs across the continent. And yes, he is always pitching his concept for a collective effort that will share social media best practices and knowledge. I don’t find anything wrong with that. He is enthusiastic about the potential for social media to transform communications and connect communities of interest. In my mind, his zeal is a positive thing. And I would expect that anyone who really “gets” social media, would applaud his efforts.
But I want to hear Mark Ragan’s side. So, I posted the following message in the Social Media Tools and Strategies group:
What happened to the Social Media Club group? I saw Chris Heuer’s post at Social Media Club No Longer Welcomed at My Ragan. Is it true? Did you shut the group down? If so, why?
Social media is propelled by a desire to share and a spirit of generosity. I recognize that My Ragan is YOUR Ragan. It’s YOUR space and YOU can do what you want with it. But having said that, if you in fact act in this way, you will be sending a message that you do not share the basic tenets of social media and that you are in fact motivated primarily, if not exclusively, by a desire to use social media to capture an audience for Ragan and sell.
Yes, you can sell. But only if you build trust. And shutting down the Social Media Club group does not build trust. It erodes it.
I’d welcome a response to this post.
I hope that Mark Ragan will respond to me either in My Ragan or here on ProPR.