The Spirit of Generosity
Posted by Joseph Thornley on July 16th, 2007
A while back Shel Israel wrote a post which touched upon the impact of the “cult of generosity” on marketing.
Today, Tara Hunt has a great post about the real meaning of the spirit of generosity and the gift economy. This is a must-read post for anyone who really wants to understand what motivates many of the social media thought leaders.
Thank you Tara for reminding us about what this should all be about.
February 19th, 2009 » 11:22 am
[...] (Of course, a proper game theorist would not promote this book, but I also like to believe in what Joseph Thornley has called the “gift [...]