The Spirit of Generosity

A while back Shel Israel wrote a post which touched upon the impact of the “cult of generosity” on marketing.

Tara HuntToday, Tara Hunt has a great post about the real meaning of the spirit of generosity and the gift economy. This is a must-read post for anyone who really wants to understand what motivates many of the social media thought leaders.

Thank you Tara for reminding us about what this should all be about.