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Social Mediators Video Podcast launches

Posted by Joseph Thornley on February 8th, 2010

Today, we’re launching Social Mediators, our new video podcast.

Each week, Terry Fallis, Dave Fleet and I will talk about social media, ubiquitous connectivity and their impact on communication, organizations and society. We’re always on, always connected. How are we taking advantage of the new capablities that gives us? And how is that affecting the way we relate to one another and how we organize around common interests? Finally, what does that mean for traditional organizations – companies, cause-based groups and government?

In this first episode, we talk about the concept of personal brand. Terry, David and I will be serving as mentors at the upcoming Personal Brand Camp 2 that Michael Cayley is organizing for the Humber College social media students. So, we talk about some of the issues relating to personal branding and our concern that young people not build an artificial brand online, but instead make sure that their personal brand reflects the same person they’d see when they look in the mirror – their real self.

We also talk about how Thornley Fallis’ new Online Communications Policy guides our employees to understand that what they do in their private online spaces reflects on the judgment they exercise in the workplace and, by extension, on the company.

You can watch the podcast here or subscribe to the RSS feed directly on the Social Mediators Website.

After you’ve watched the episode, please leave a comment. Let me know what you think of it. What topics would you like us to cover in the future? What guests would you like us to interview?

You can leave a written comment below or a webcam comment on the Social Mediators video blog.

7 Tweets 33 Other Comments

9 Responses to “Social Mediators Video Podcast launches”

  1. danyork

    Congrats! RT @thornley: We’ve launched the Social Mediators video podcast w/me, @davefleet and @TerryFallis. Find it at http://bit.ly/aa5mTG

    This comment was originally posted on Twitter

  2. Launching The Social Mediators Video Podcast | davefleet.com

    [...] media and its intersection with communications, organizations and society in general. As Joe put it on his site: “We’re always on, always connected. How are we taking advantage of the new capablities [...]

  3. ykashefi

    RT @thornley: We’ve launched the Social Mediators video podcast with me, @davefleet and @TerryFallis. Find it at http://bit.ly/aa5mTG

    This comment was originally posted on Twitter

  4. digitaljoy

    @davefleet “i’m actually German” on personal brand during premiere issue of social mediator http://bit.ly/aa5mTG (lol)

    This comment was originally posted on Twitter

  5. TerryFallis

    It’s up RT @thornley: We’ve launched the Social Mediators video podcast with me, @davefleet and @TerryFallis. It’s at http://bit.ly/aa5mTG

    This comment was originally posted on Twitter

  6. Mike Edgell

    Joe, Terry and Dave, were all great sports, maybe we’ll release the outtakes for a holiday edition (or maybe not: )

  7. DoctorJones

    Breathtaking RT @thornley: Launched the Social Mediators video podcast with me, @davefleet and @TerryFallis. Find it at http://bit.ly/aa5mTG

    This comment was originally posted on Twitter

  8. Scarborough Dude

    I can understand why a company might want to implement some guidelines regrading how employees behave online, but it left me with a Big Brother Is Watching feeling. It seems as if social media does not in fact belong to the individual any longer; it belongs to who might be watching. I am truly grateful that I don’t have to concern myself with the thought/nightmare of someone always looking over my shoulder- just in case I said something wrong!

    I too look forward to your next episode: I Am Watching!

    This comment was originally posted on Exploring the intersection of communications, marketing and social media

  9. Dave Fleet

    I hear you. I think it comes back to the effect on the business – while you may not do things to advance the company’s goals in your own time, if you do things that *hurt* your employer, then they’re going to pay attention.

    There really is a fine line between reasonable, common-sense guidelines and intruding on peoples’ personal lives, and it’s not an easy one to tread.

    One other thing to remember – many companies’ employee guidelines already cover inappropriate behaviour, regardless of whether it’s online or offline.

    This comment was originally posted on Exploring the intersection of communications, marketing and social media

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