In his initial posting on the Commons home page, Shel says
IABCs goal for the Commons is to provide a gathering place for communicators to focus on their own areas of specialization and learn about others. … This is the place for communicators to gather to exchange ideas about their craft, guided by experts in the various, diverse specialties that make up our profession.
IABC membership is not required to read or participate in the Commons. In the spirit of the blogosphere, the Commons is an effort provide open access to some of the thought leaders from within IABCs ranks. These Commons bloggers will share their wisdom, report on goings-on in their field, and most important engage in comments-driven converations.
To get things rolling, were starting with three corners of the organizational communications world: branding and marketing, employee communications, and communication measurement. More will be added as we iron out the wrinkles of this network of communication blogs. First on the list for inclusion down the road are media relations and communications creative.
Each of the Commons blogs are group blogs. That is, more than one author will contribute posts. This will add diversity of opinion as well as a broad range of experience and expertise within each subject matter area.
Kudos to Shel, Natasha Spring, Chris Hall and all the folks at the IABC who are behind the Commons. It is a great initiative.
And now a suggestion. One of the best things about PRSA/CPRS membership is the Counselors Academy. The Counselors Academy runs a great program of seminars and conferences on topics of interest to senior communicators and agency principals. I think the IABC Commons could provide a similar service to its members by adding a “Consulting Principles” section that would enable principals and senior practitioners to talk about the principles and practices that the leading public relations consultancies have adopted or are moving toward.
What do you think? If IABC hosted it? Would you be prepared to contribute to this type of forum?