Mesh Day Two: Blogs and PR

David Jones led this session

Highlights

  • Blogging has made a difference for:
  • Kryptonite
  • Howard Dean
  • GM
  • Juicy Fruit
  • Vespa
  • Johnson & Johnson
  • American Express
  • M.A.I.L.: A Four Step Blogging Program
  1. Monitor
  2. Assess
  3. Interact
  4. Lead
  • Monitor
  • Who’s saying what
  • Who’s listening to them
  • Who’s linking to you
  • Assess
  • Dive in, read the postings
  • Run comparisons on you vs. your competitors
  • Is your reputation good or bad in the blogosphere?
  • Interact
  • Post comments on blogs
  • Consider “blogger relations” along with “media relations”
  • Be transparent
  • Lead
  • Is blogging right for your company?
  • Be first; someone has to be
  • Be able to answer the questions; they are coming…
  • Read blogs like you study the media
  • Blog yourself, get a feel for it
  • Recommend blogging as a communications tool