David Jones led this session
Highlights
- Blogging has made a difference for:
- Kryptonite
- Howard Dean
- GM
- Juicy Fruit
- Vespa
- Johnson & Johnson
- American Express
- M.A.I.L.: A Four Step Blogging Program
- Monitor
- Assess
- Interact
- Lead
- Monitor
- Who’s saying what
- Who’s listening to them
- Who’s linking to you
- Assess
- Dive in, read the postings
- Run comparisons on you vs. your competitors
- Is your reputation good or bad in the blogosphere?
- Interact
- Post comments on blogs
- Consider “blogger relations” along with “media relations”
- Be transparent
- Lead
- Is blogging right for your company?
- Be first; someone has to be
- Be able to answer the questions; they are coming…
- Read blogs like you study the media
- Blog yourself, get a feel for it
- Recommend blogging as a communications tool